Starbreeze Will Supply Content For VR Centre in Dubai

Earlier this year, Starbreeze Studios acquired location-based virtual reality (VR) company Enterspace for an estimated 2 million Euro. That acquisition has now borne fruit as Enterspace have been contracted as the main supplier for a new VR centre in Dubai.

Dubai has been one of the places to quickly embrace the emerging VR technology, with VR attractions and exhibits appearing in various location in the city. The new VR centre will be located in one of the largest shopping malls in Dubai. Enterspace will be responsible for providing installation, hardware and operations, as well as content that will be provided through Starbreeze Studios.

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“We are very proud to deliver unparalleled virtual reality experiences at one of the largest and most-visited retail and entertainment destination in Dubai. This opportunity was made possible by Enterspace operational experience and location-based entertainment vision, Starbreeze VR content pipeline, StarVR’s unique 5K resolution and 210-degree field of view VR headset, Nozon’s PresenZ technology as the next movie format for virtual reality and our great partnership with Acer to provide hardware support”, says Bo Andersson Klint, CEO of Starbreeze.

“This is an incredible achievement for Enterspace and Starbreeze, as well as an extraordinary event for the VR industry. It’s a true honor to have Enterspace chosen as the leading partner for the new VR centre. With the Enterspace concept we will push VR beyond the imaginable and utilize all our previous investments in this space to a maximum. The VR centre will be our flagship location for Starbreeze VR initiatives together with our esteemed hardware partners Acer and StarVR as well as our content partners”, continues Bo Andersson Klint.

VRFocus will continue to report on new VR installations.

Starbreeze Finalises Purchase Of Location Based VR Company Enterspace

Whilst most discussion in virtual reality (VR) is about the big name head-mounted displays (HMDs) out there – PlayStation VR, Oculus Rift, HTC Vive and smartphone-based HMDs such as Samsung Gear VR and Google Cardboard and Daydream there are of course a great many other headsets out there doing their own specific thing. One of those is the StarVR HMD belonging to Starbreeze AB, perhaps better known as videogame publisher and creator Starbreeze Studios.

Unlike its contemporaries however the StarVR headest and Starbreeze’s focus is more on the event spaces, Digital Out-of-Home Entertainment (DOE) – although that’s not to say they are ignoring the home market – a vision brought to life back in May with the reveal of Storm, an immersive  multiplayer first-person shooter (FPS) for StarVR that was in development. Whilst details about Storm‘s future are understandably vague considering what was shown was purely the envisioning of the concept that doesn’t mean the firm isn’t moving forward by degrees with it’s VR vision.

Their latest move sees Starbreeze complete the acquisition of Enterspace, a fellow Stockholm-based tech firm founded in 2016 that focusing on larger scale and multi-user interactive experiences in VR, such as their debut experience Ringwalker. The move was first confirmed last month, and sees Starbreeze take control of the location based company after a deal involving over one million B-shares being issues in Starbreeze AB, the majority of which are with Enterprise’s founders (Staffan Klashed, Daniel Arnberg and Olof Englund) and a cash payment of 3 million in Swedish krona (SEK).

How exactly Enterspace’s acquisition factors in to Starbreeze’s future plans remains to be seen, however Enterspace is set to launch a VR Experience centre in central Stockholm later this year, which is set to include 9 600 square feet of VR experience space.

VRFocus will bring you more information on the developments with Starbreeze and StarVR as it becomes available.

Starbreeze Studios Invests in VR, Acquires VR Company Enterspace

Swedish developer Starbreeze Studios, well known for hit games such as Payday 2 and Brothers: A Tale of Two Sons, have acquired virtual reality (VR) company Enterspace for 20MSEK – about 2 million euro. The acquisition just might hint at Starbreeze’s future plans.

The Stockholm-based Enterspace is only a small company with 14 employees, but their promise can’t be understated. Founded in early 2016 they have since released Ringwalker, their debut experience, a “multi-user space adventure with a story that mixes a thoughtful narrative and unexpected twists with inspiring science.”

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Enterspace are planning a VR Experience Centre, set to open in Stockholm in Autumn 2017. The centre will include a huge “virtual experience space” and a café.

Starbreeze’s CEO Bo Andersson Klint shares his enthusiasm for Enterspace and their new partnership; “The Enterspace team brings technology and content that is very well suited for entertainment and that also have an educational touch. They have established experience from location based entertainment and provide a concept ready for launch.”

Starbreeze have of course already shown an interest in VR, with the announcement of Payday 2 VR for HTC Vive.

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Klint continues; “We see that Enterspace fits our VR ecosystem perfectly and are looking forward to seeing the StarVR Virtual Reality HMD being utilized in their business. We look forward to kick-starting with a centre in Stockholm this fall with more locations to come.”

Enterspace’s founder, Staffan Klashed, want to bring more unique experiences to people through VR; “We’re creating virtual experiences that anyone with a curious mind can enjoy. The technology itself is amazing and takes over your physical world. We’re adding stories and themes that inspire, amaze, and at times even educate. Stories that will have an impact on the visitor – whether it’s a thought, a discovery, or a feeling.”

Starbreeze Studios are an experienced developer, and we’re interested to see what king of built-for-VR experience they could bring to our head-mounted displays (HMDs).

For everything on Starbreeze Studios and VR, stay on VRFocus.