Dr. Seuss’s ABC – An Amazing AR Alphabet! Out Now on Apple Store and Google Play

Several months ago Sugar Creative Studio announced a collaboration with Dr. Seuss Enterprises to create a series of educational augmented reality (AR) apps. This week the first of those apps has now arrived with Dr. Seuss’s ABC – An Amazing AR Alphabet! now available for iOS and Android devices.

Dr. Seuss' ABC-An Amazing AR Alphabet!

Dr. Seuss’s ABC – An Amazing AR Alphabet! teaches the alphabet along with Seussian characters such as Aunt Annie’s Alligator, David Donald Doo, Fiffer-Feffer-Feff, Little Lola Lopp, Vera Violet Vinn, Young Yolanda Yorganson, Zizzer-Zazzer-Zuzz, and more.

Powered by Unity’s MARS extension, the app features a Story Mode and a Sandbox feature. The former guides kids sequentially through the alphabet, allowing them to listen and trace the letters whilst the animated characters appear in AR. While the Sandbox mode enables kids to select their favourite animated characters to create an AR world of their own.

“Dr. Seuss’s ABC – An Amazing AR Alphabet! App is an exciting way to ignite young imaginations through interactive play with the creative stories and beloved characters both kids and parents love,” Dr. Seuss Enterprises President Susan Brandt said in a statement.  “We are thrilled to launch the app just in time to commemorate the annual Dr. Seuss’s Birthday holiday.”

Dr. Seuss' ABC-An Amazing AR Alphabet!“Dr. Seuss Enterprises is committed to offering best-in-class experiences parents and educators can trust and embracing emerging technologies that bring Dr. Seuss’s books to life like never before while also creating meaningful storytelling and learning experiences for children,” said Susan Brandt, Dr. Seuss Enterprises’ President.

“Together with Sugar Creative, an innovator in immersive AR technology, we’re excited to celebrate reading and bring Dr. Seuss stories to life in a new way with Dr. Seuss’s ABC – An Amazing AR Alphabet! app”.

Dr. Seuss’s ABC – An Amazing AR Alphabet! can be downloaded from the Apple App Store and Google Play for $3.99 USD/£3.99 GBP. For further details on subsequent Dr. Seuss AR apps from Sugar Creative Studio, keep reading VRFocus.

Dr. Seuss to Help Children Learn to Read Using AR

Whether you want to build new worlds or immerse yourself in an artist’s creative vision, augmented reality (AR) offers all sorts of possibilities when mixing the real and virtual worlds. British studio Sugar Creative has created a number of interesting AR projects such as Bydo’s Return: A Halloween Augmented Reality Gameand now the developer is working with Dr. Seuss Enterprises on several educational apps. 

Dr.Seuss AR App

Dr. Seuss Enterprises has commissioned Sugar Creative to create a series of AR apps based on Dr. Seuss books in an effort to enhance the way children learn to read. The first AR app will be based on Dr. Seuss’s ABC: An Amazing Alphabet Book!, teaching kids their ABC’s in a new, engaging way.

“We’re thrilled to enter the AR space with such an interactive, enjoyable product that truly enhances how children learn,” said Susan Brandt, president of Dr. Seuss Enterprises, L.P. in a statement. “This year, we’re embracing emerging technologies to shape how children, parents and educators explore the world of Dr. Seuss in never-before-seen ways, and we’re excited to continue this momentum in 2020 with Sugar Creative!”

The Dr. Seuss ABC AR app is slated for launch in spring 2020 for both phones and tablets, with Sugar Creative developing more in the coming years. “The potential for AR and VR to support learning is enormous; we’re only just scratching the surface of how these meaningful applications are changing the game for how children learn,” said Jason Veal, managing director, Sugar Creative. “To help a child learn their ABCs from this classic Dr. Seuss book in such an interactive way will be an incredibly proud moment for us.”

Dr.Seuss AR App

Augmented reality has come on leaps and bounds in the past year or so, from entry-level phone-based consumer content to expensive high-end kit designed for enterprise use cases. Videogames like Minecraft Earth and Five Night’s at Freddy’s AR: Special Delivery offer new gaming experiences while developers can now access innovative devices like the Litho controller or Varjo’s XR-1 Developer Edition headset for almost $10,000 USD.

As further details are released on these Dr. Seuss AR apps from Sugar Creative, VRFocus will keep you updated.