The Benefits of Web3 Crowdfunding

The Benefits of Web3 Crowdfunding was co-authored by GMW3 writers Coral Cripps and Daniel Lipscombe.

Crowdfunding — a process that involves the generation of funds for a business or project idea from a group of supporters, as opposed to one or two giant investors — has a history that dates back as far as the late 90s. However, within the last decade, crowdfunding has become a popular way for charities, startups and researchers to democratise fundraising via the internet. When crowdfunding projects are successful, new projects are given the opportunity to launch. Notable examples of popular crowdfunding platforms include Kickstarter, SeedInvest Technology, Mightycause, GoFundMe, Indiegogo and Patreon.

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However, the traditional model of crowdfunding is still, in many ways, deeply flawed. Many platforms subject users and creators to steep processing fees, which take away from total amounts of generated funds. Success rates also vary between platforms — according to Kickstarter’s statistics, 78% of campaigns that raise 20% of their goal will see themselves become fully funded — whereas 11% of recorded projects will often finish without seeing a single penny. According to another study, a reported 22.9% of all traditional crowdfunding operations — which is fewer than a quarter — actually end up being successful.

Tokenised crowdfunding, which is fully operated on blockchain technology, is becoming a preferred strategy for companies, communities, entrepreneurs, researchers and other entities to collectively raise capital for a particular cause — whether it be for charity, gaming, scientific research or other objectives. This is largely due to the various advantages it entails through decentralisation — such as greater transparency, better security and faster transactions. DAOs (Decentralised Autonomous Organisations) are also now playing a vital role in this ecosystem, offering new ways for groups to execute agreed-upon decisions using smart contracts.

Here, we’ve put together a guide on the benefits of crowdfunding with tokens — including a rundown on the most popular types of token standards and models currently used for crowdfunding, highlights of how blockchain technology is improving traditional funding processes and examples of industries that are seeing their reliance on funding made easier by DAOs, NFTs and other Web3 technologies.

The popularity of crowdfunding with tokens has been largely attributed to the Ethereum blockchain — particularly due to the ease that Ethereum provides in the creation of new coins. Serving as the foundation for an open-source software platform, the Ethereum blockchain allows programmers to create and distribute peer-to-peer programs (dApps).

ERC-20 tokens — a special type of smart contract — are crypto-based assets that have been constructed for crowdfunding strategies on top of the Ethereum network. ERC-20 is the token standard of the Ethereum blockchain and it has become the most popular in the crypto world, accumulating 70% of the total tokens in use. As such, this makes it both the easiest token to find and the most attractive to investors.

Some of the primary factors that differentiate ERC-20 tokens from their competitors include:

  • The simple deployment process associated with the Ethereum blockchain, which makes the tokens easy to understand
  • Their design: the ERC-20 token standard is made to address major issues with a wide number of handled tokens
  • Thanks to its widespread appeal and popularity amongst investors, it is the first widely-used specification for standardising Ethereum tokens

In more recent years, we’ve also seen the emergence of the ERC-721 Token Standard — also more commonly known as the Non-Fungible Token (NFT) standard. Unlike ERC-20 tokens, which are fungible, the ERC-721 standard introduces a token that is unique and non-fungible — serving as a digital certificate that is encrypted and verifiable on the Ethereum blockchain.

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Now a highly popular technology trend, an increasing number of companies have started looking to NFTs as a way to raise funds. The technology allows for the authenticated transfer of ownership of a unique asset on the blockchain, making them valuable through their scarcity and novelty. The adaptability of NFTs has also made them useful for leveraging in cases of fundraising — as not only can just about anything can be made into an NFT, but additional utility can also be attached to increase their value.

Let’s also take a look at some of the two popular fundraising models that make use of tokens:

Initial Coin Offering (ICO)

The most well-known option for the launch of new tokens, Initial Coin Offering (or ICO) is a method used by businesses and startups to raise investments by issuing cryptocurrency. Initial Coin Offerings (ICOs) are similar to Initial Public Offerings (IPOs) in the traditional market. However, unlike the harsh regulatory processes associated with filing a traditional IPO, ICOs allow companies to fund their development and raise capital with the use of tokens. 

Rather than selling equity with an IPO or turning to alternative funding methods, businesses can instead build their own blockchain and issue their own tokens. Investors can then purchase said tokens on the company’s platform, allowing them to buy into their products or services. Also, rather than giving buyers traditional equity (ownership shares of a business), the tokens — which usually (though not always) follow the ERC-20 standard and function on the Ethereum blockchain — are sold as having future utility on the blockchain that they fund.

Decentralised Autonomous Organisation (DAO)

Decentralised Autonomous Organisation (or DAO) is the term used to describe a group of people who form an organisation without the presence of a central authority dictating any of the rules and regulations. Instead, DAOs are governed by a smart contract — which defines the group’s rules and holds the organisation’s treasury. Once the contract goes live on the Ethereum blockchain, the rules cannot be changed unless the community votes.

Each DAO will have a different goal — whether it be a single purpose or part of a bigger project. At its core, a DAO is a community formed around a singular idea that each member believes is worth investing in. 

Those who want to participate in a DAO will also need to have a “native” token for their designated project. For example, the AssangeDAO fundraising campaign (which has been raised to help WikiLeaks creator Julian Assange’s legal defence) utilises the “Justice” token. In other cases, DAOs can run more like members-only clubs — where members must buy an NFT to access the community.

The power that each person holds in a DAO is also largely dependent on the number of tokens they own. In the case that a funding campaign is successful, the price of the token increases — meaning that members can even make money from joining these types of crowdfunding campaigns.

Both investors and crypto communities believe that DAOs are the “next big trend” in crypto crowdfunding — even billionaire Mark Cuban has called them “the ultimate combination of capitalism and progressivism.”

How does blockchain improve crowdfunding processes?

Blockchain is steadily changing the game for raising capital, allowing project owners to enable funding at more competitive rates. Due to the elimination of intermediaries, projects can be executed more quickly and access to low-cost funds is much easier to reach. Also, due to Ethereum’s open-ended, smart contract protocol, developers are able to create new derivative tokens and platforms with greater ease and security.

Let’s take a closer look at some of the benefits offered by tokenisation in the crowdfunding landscape — especially when compared to more traditional models:

Smart contracts

Smart contracts allow participants to identify both ends of a transaction, therefore decreasing the probability of fraud. Also, given that they don’t require intermediaries, smart contracts are much faster than typical fund transfers — making them highly useful in cases where tight deadlines must be met. 

Blockchain technology is also helpful in building more transparent communication between two parties — for instance, in a DAO, contracts are highly visible, verifiable and publicly auditable — meaning that every member can understand how their organisation operates at every step.

Cost-efficiency

When it comes to popular crowdfunding platforms, users and creators are often at the mercy of standard fees and payment processing fees. Kickstarter, which we’ll again use as an example, charges a 5% standard fee and a processing fee of 3% to 5 % to US-based users. GoFundMe, another popular crowdfunding platform for charity causes and individual creators, deducts 2.2% + $0.30 USD per donation as a standardised transaction fee.

Conversely, the decentralised nature of blockchain is a huge asset in making crowdfunding more cost-efficient. Given that intermediaries or third parties are eliminated from financial transactions, crowdfunding is made much more affordable.

Startups are often burdened with a lack of costs — an issue that can prevent new companies from being able to form their own marketing departments or hire the right staff to raise capital. Conversely, crowdfunding with tokens presents a way for startups to become employee-owned companies — a process that can allow them to turn their tokens into internal currency and form a decentralised community without experiencing losses.

Better transparency and security

Unlike seed funding projects — which are often highly secretive throughout their funding trajectory — blockchain technology is comparatively more transparent. When an organisation decides to file an IPO in the traditional market, only a small amount of information becomes available in the public domain. However, crowdfunding with tokens offers a more transparent system, where every transaction can be stored and made visible on the blockchain using smart contracts.

Blockchain also offers an extra layer of security. With tokenised crowdfunding, smart contracts can transfer funds to a company only when a milestone has been designated, eliminating the possibility of fraud. After funding an initiative, investors are usually provided with tokens — giving them a form of ownership that can also thwart fraudulent creators.

Greater accessibility

IPOs in the traditional market come with several regulations — but the good thing about crypto tokens is that they can be sold globally and are equated to the sale of digital keys. Also, while only 3% of the US adult population meets the $1 million net worth required to invest in an IPO, there are no restrictions in ICO or other tokenised fundraising models — anyone can purchase tokens, regardless of their net worth.

Crypto tokens can also be sold globally to all investors — meaning that anyone can participate in crowdfunding initiatives, regardless of their geographic location. 

Which sectors are transforming through tokenisation and DAOs?

When it comes to participatory investing via crowdfunding platforms, one of the biggest drivers of this model’s success is that it has eliminated the requirement for any type of investor to gain approval from big corporations. Put simply, this has made investing more accessible to everyone.

It’s also given a platform to investors or companies that were previously barred from the investment industry. This, in turn, has empowered contributors that are much more diverse and representative of our greater society. Within the last decade, we’ve seen a massive proliferation in funding opportunities for varying types of companies, causes and communities across the globe.

While crypto crowdfunding follows this same logic, it also comes with additional benefits — such as fairer, more democratic reward systems and solutions that are far more secure and profitable. Diversity is good for business — and by avoiding the big gatekeepers, DAOs and NFT projects have started fostering a limitless range of ideas and innovations.

Let’s now take a look at some examples of where tokens, DAOs and other forms of Web3 technology are changing various industry landscapes.

Community

At its core, crowdfunding is a community-driven effort — making it ideally aligned with blockchain and decentralised ledger technologies. The peer-to-peer framework that comes with blockchain technology enables the development of community-based platforms — which are, in many ways, a win-win situation for everyone involved.

Crowdfunding has also shown us the propensity with which communities can collectively raise large sums in short periods of time. In 2017, the ICO fundraising model gained significant traction when Filecoin, a blockchain-based data storage network, raised more than $257 million in tokens within a mere 30 minutes. In the same year, decentralised open-source blockchain Tezos raised roughly $156 million in tokens from an online crowd sale.

Mirror.xyz, a decentralised publishing platform, is a notable example of a tokenised crowdfunding model that is leveraging NFT technology — in this case, to help writers monetise their work. To raise funds, writers can turn their work into NFTs — which can then be sold to auctions or publications. This model also allows writers to crowdfund their projects, where readers can get a cut of a story’s profits once it reaches completion. Decentralised music streaming platform Audius has also been widely praised by industry professionals for allowing musicians to crowdfund their albums or album art through the sale of NFTs.

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DAOs have also emerged as a disruptive force in the blockchain ecosystem, displaying how governance can be community-driven and managed through permissionless smart contracts. Within the last year, DAOs have become an increasingly popular way for communities to fund a myriad of objectives.

Juicebox, which has been dubbed a “decentralised Kickstarter”, is a rising crowdfunding platform that allows DAO projects to raise funding from communities — all with the power of public smart contracts on the Ethereum blockchain. Juicebox’s goal is to transform the traditional crowdfunding model, making the process of building a treasury and issuing tokens to a community for a decentralised project much easier. Even Kickstarter has recently announced that it will be building a blockchain-based version of its platform to compete with the rising number of DAOs, opting to utilise the Celo token (due to its “carbon negative blockchain platform”).

Also with the help of Juicebox, a group of crypto enthusiasts formed ConstitutionDAO in late 2021 — armed with the goal of purchasing an original copy of the United States Constitution through a Sotheby’s auction. With roughly 17,500 backers, the group managed to raise more than $40 million in ETH in just a few days. 

While ConstitutionDAO didn’t achieve its goal of purchasing a copy of the U.S. Constitution, what’s notable is that the group was able to accomplish what it did solely based on the community’s contributions (and all without the backing of a larger marketing team or growth director). The rules established by the group also enabled members to receive a refund of their investment.

Another example of innovative crowdfunding we can observe is the DoGood Crypto project, which was founded by Randy McEwen — a philanthropic pastor with over 30 years of experience in non-profit and charitable organisations. With DoGood, McEwen’s goal is to utilise a deflationary token (called the Do Token) and launch a community of “do-gooders”, all while also functioning as both a DAO and a crowdfunding platform. 

Following the biblical principle of having “all things in common”, the DAO includes a voluntary tax system on all buy and sell orders of the group’s native token. 70% of the Do Token’s taxes automatically go back to the community, where it is distributed to all token holders proportional to their previous amounts — while 18% of taxes are allocated towards the platform’s charity fund. Also, members looking to donate funds simply just need to participate in the platform’s DAO and vote for charitable causes.

In all, these models are currently showcasing the potential for communities to donate towards causes in a more affordable, convenient and hassle-free way — utilising inventive tokenomics and taxenomics to leverage easier crowdfunding. Due to their evident success thus far, it is likely that we will see more crowdfunding efforts transpire through DAOs over time.

Venture capital (VC) funding

As we continue to see the growth of DeFi, NFTs and tokens, a growing list of venture-backed startups are looking to leverage DAOs with different types of blockchain dependencies across the corporate landscape. This is helping founders dodge regulatory barriers, instead allowing them to rely on the power of smart contracts and tokens.

While the concept of democratising capital is obviously not new, this decentralised approach to funding is enabling more groups to raise funds without needing to rely on the approval of a large VC. This concept alone is already making DAOs a highly effective alternative to VC firms.

Syndicate DAO, a decentralised investment protocol, is one such example of a group that is looking to streamline capital and make the process of pooling money and investing in a project remarkably easy. Syndicate creates investment DAO templates for anyone to use to form investment clubs — a concept that essentially allows DAOs to be created within minutes with the use of an Ethereum wallet.

“At the end of the day, DAOs are a collective technology as opposed to an individual one,” Will Papper, co-founder of Syndicate, recently told TechCrunch in a recent interview. “DAOs are kind of the next evolution of the corporation because they encode both voice and exit into their foundations.”

SushiSwap, which is both a DAO and a decentralised exchange, is an example of a group that recently brought the traditional VC funding model to the battleground. With around 60,000 token holders, SushiSwap was selected by VCs hoping to invest in the project. However, with no centralised entity in place, this led to the first (and likely not the last) time that VCs needed to win over a vast crypto community.

It also appears that early investors in the space are already cropping up. Layer3, a crypto startup offering tools to DAOs, recently closed a seed funding round of $2.5 million — an effort which was led by a team of traditional venture capitalists and angel investors. Some VCs have even recently become DAOs, such as Stacker Ventures.

In all, Web3 technology is allowing for trusted transactions to take place without the need to trust those involved — while DAOs are also allowing startups to raise money without the need for third parties. As DAOs become more popular and more VCs look towards a more decentralised future, it’s widely believed that they will offer the most significant change in how venture capital (VC) funds operate in Web3. 

Ali Yahya, GP of venture capital firm Andreessen Horowitz (or a16z) has commented on the sheer power behind the DAO concept: “The fact that a DAO is just a software that can be spun up with the click of a button … but can catalyse thousands or tens of thousands of people — eventually we expect millions of people or larger numbers — that all put together capital and put together ideas to work together for some common goal … we see that as almost the purest vision of what Web3 and crypto are all about.”

Gaming

One of the most conventional forms of fundraising through the purchase of tokens or NFTs can be seen within the Web3 videogame industry. Many developers and publishers are expanding their business models into this new form of financial backing. Where we would have seen, in the Web2 era of the internet, a developer may establish a Kickstarter or similar crowdfunding project, this always created a ‘middle-man’ to whom fees must be paid.

With the advent of blockchain technology, we can now see games being launched directly to the public using a similar briefing method but then financed by the selling of tokens or NFTs (which can be used in-game), which ensures all funds reach the creating team, often transcending currency exchanges due to the use of cryptocurrency. 

Of course, this system offers a level of risk to the consumer – you must first believe in the project, but more importantly, you must believe in the creator and their intentions. If a developer abandoned their Kickstarter project, there was a chance you could recoup your investment, however, with tokens and NFTs, that investment is a lot more unstable.

Many Web3 games have begun in this way. Everything from DeFi Kingdoms to Aavegotchi began life with community members rallying around an idea for a game, buying and staking tokens, which become liquid assets for the developers to use to build the game and pay overheads. Once the game then launches, the holding of tokens or NFTs bestows exclusive in-game items, skills or characters to the player.

If we focus on DeFi Kingdoms, we can see how players and users invested in the game. DeFi Kingdoms was formally announced on Medium, September 3rd 2021 – though it had been playable for a few months prior – with the document stating “DeFi Kingdoms is a game, a DEX, a liquidity pool opportunity, a market of rare utility-driven NFTs”. Over the following months, the development team began updating the potential player base regularly, detailing how the game was being made and what gameplay mechanics would be implemented.

It didn’t take long for the community to rally around the game’s concept and begin investing in $JEWEL, the game’s native governance token. You can see that as the game began ramping up production in the tail-end of 2021 and the game gained more traction online, the purchase of $JEWEL went crazy, reaching a peak price of $22.33USD on 5th January 2022.

Charting the rise and fall of $JEWEL

These tokens further benefit the players by enrolling them into a DAO, where community members can vote on upcoming additions to the game, or have a say in the direct development. While it’s clear to see the benefits of fundraising and community support through tokens in the entertainment industry, this method of community backing is now entering into further industries.

Further funding

Funding operates differently across all industries and, as we’ve been exploring here, the advent of Web3 technologies is vastly shifting the investment landscape. In one particular industry, the reliance on funding is paramount to momentum, yet it seems archaically stuck in the past. Whenever a scientific research group wants to create and analyse, they must write a proposal, which then moves through authoritative channels to seek the finances.

Often these proposals are given funding through government grants which are backed by the taxes paid by society. With so many research topics, so many governing bodies and only so much money, a bottleneck is created. Not just a bottleneck, in the US this also becomes a monopoly for pharmaceutical firms looking to turn a profit.

Important research passes through several stages to reach public consumption:

Many times, these research breakthroughs won’t even reach manufacturing stages if profit-driven companies see no margin for business. Researchers will provide the same proposal and proof of concept, though rather than passing through trials and then onto the public, the discoveries and improvements will languish in a gulf researchers colloquially call the ‘valley of death’. Projects that happen to fall into the valley will likely never see the light of day simply because there is no profit in the improvements or patents, and this happens frequently to universities across the world.

Not only do many of these patents fall through the cracks, or in the worst case scenarios, pass, but gouge the public for prescription costs; the proposals which never even receive funding end up wasting the time of researchers. A recent study showed that out of 3570 proposals reviewed by The National Health and Medical Research Council (NHMRC) of Australia, only 21% were funded. It’s estimated that, in Australia, researchers spent an average of 34 days working on a proposal. For a total of 3727 proposals, researchers spent a combined 550 years working on these documents, which translates to AU$66million in wages.

Much of that time and money is wasted, without the public even knowing that the research is being conducted.

Can VitaDAO solve or improve this situation?

As with other industries, blockchain technology is shaking up progress through the use of tokens and the establishment of DAOs. For those unaware of what a DAO is or can be, a DAO is a distributed governance system which is formed of like-minded community members. The DAOs rules and regulations are voted on through the holding of community tokens and all decisions are actualised by smart contracts, then recorded and stored on a blockchain.

A fraction of the scientific community are beginning to push towards funding through community tokens, establishing a DAO. This movement is currently named DeSci, though as with all Web3 concepts it could change to encompass arts, history and other humanities, removing the ‘sci’. A great example of this new DAO structure is seen with VitaDAO.

VitaDAO is aiming to create a shift in ownership of patents and innovation from the large pharmaceutical corporations, to communities of researchers and patients. This is being achieved by using their own token $VITA, which community members purchase and stake in the DAO in order to take part in governance voting.

Charting the growth spikes of $VITA

As you can see, the $VITA token pricing allows DAO membership accessible to many. Although it should always be noted that the more tokens you hold, the more votes you have to sway decisions. 

Anyone can join VitaDAO and governance operates simply; proposals are made and funded by the finances within the DAO. This happens after passing the proposal through a committee of leading researchers, ensuring productivity and benefits from the proposed results. Once the proposal is made, the community votes on whether funding is released. Moving past this phase, any intellectual property or patents are owned by the DAO, developing a growing portfolio. 

VitaDAO operation flow

Community is key

The community token powers everything within VitaDAO. Many of those working within the DAO or similar DeSci structures are large proponents of focusing on those who will end up using the patents when it reaches the public. An example often given is with insulin; Molecule marketplace – imagine an OpenSea but for open research projects requiring funding – is one such example. They say, in their Medium blog post, “Imagine a new insulin treatment funded, governed, and owned by diabetics.”

This example underlines everything within DeSci currently – an urgency to shift the power dynamics and extend the ‘creator economy’ so important to the age of Web3. 

It all works simply; after visiting the VitaDAO website, you can connect your wallet and review a proposal. Once the proposal is open, you’ll read a summary, followed by a much more in-depth look at the ‘problem’, ‘opportunities’ and even ‘risks’ of the research. As long as you hold $VITA in your wallet, you can then vote For, Against, or Abstain from voting.

The beauty of using tokens on the blockchain is the full transparency of each proposal, plus the voting itself. Everything is laid out for all, from wallet addresses to how they voted individually. It even shows how much $VITA is held by each member of the DAO.

An example of the voting procedure for VitaDAO

Of course, not all projects fly through funding, though browsing the proposals, it seems all but one was passed in the history of the DAO. Constructs like VitaDAO show that not only do members of the scientific community want to take back control from those clutching the purse strings, but they also want to collaborate and work together more efficiently, something which is paramount to any DAO entering the market.

Away from VitaDAO, many academics are turning to token-based community funding in the hope of removing the bureaucracy and lengthy time it takes to craft proposals. Chris Ferrie decided to venture out on his own in order to raise funds for research into quantum systems and quantum engineered devices.

Ferrie took it upon himself to create his own token, $QUANTUM, which raised funds in Ethereum. Structured just like a Kickstarter project, Ferrie aimed to reach 3ETH (the total currently sits at 4.47ETH) which would be used to hire a research student who would work with him on the tasks. Ferrie was transparent with his goals stating that once the research was complete, the IP would be minted on the Zora network as an NFT, thereby making the research fully available to the public.

In Ferrie’s own words, he sees these opportunities as a ‘meta-experiment’ and poses the question, “What if research — that is often funded by the public anyway — was truly owned by the public?” He goes on to list his reasoning behind the experiment, citing “Funding bodies are large bureaucracies with archaic and opaque rules and selection procedures.” And also, “there are no places to request small grants for this kind of research.“

IP-NFTs

Let’s rotate back around to the above mentioned Molecule. Molecule is aiming to be an “open bazaar” creating a “system that could radically increase the diversity of treatments, and lower costs and time to market.” As with VitaDAO, Molecule aims to fully decentralise scientific breakthroughs, allowing for varied ownership. This is done via IP-NFTs, or Intellectual Property Non-Fungible Tokens.

In a first proof of concept, the first biopharma IP-NFT was transferred to VitaDAO to fund novel longevity therapeutics at the University of Copenhagen. It was purchased for the equivalent of $325,000 and included full legal IP. 

The blockchain contract for the first biopharma IP-NFT

How does this work? The IP information is stored within the NFT contract itself. Using technology from Nevermined, the data is tokenised and locked away. Only upon purchasing can this information be utilised by the buying party. The reason for tokenising this data is to be able to fully liquidate the IP and place a monetary value on it, which could never be done previously when corporations were supplying funding. This value then becomes the liquid funding, usually paid by a DeSci DAO.

This also allows, through smart contracts, for the inventor of the patent or data to be rewarded with royalties if the IP-NFT is ever sold on.

Project Permanence

Another major worry, inherent across the internet during its Web1 and Web2 phases, is the idea of permanence. So much of what has been written on the internet is subject to change or is easily editable by authors, or bad actors. As DeSci users enter into a new era of funding and public accessibility to data, a more secure and precise version of the internet could be the key to bringing everything together.

Enter, Arweave, a Web3 protocol attempting to establish an internet which would be forever permanent and resistant to editing, their colloquial term is ‘permaweb’. Why is this important? Well, Arweave is committed to upholding two central points; firstly, their protocol is hosted on the computers of everyday people, rather than in central servers. This means that if one computer goes down, the content is backed up elsewhere and delivered to the user. Why would people host this content? Well, money, of course. Miners would function as data hosts and be rewarded with funds from the stake holding community.

Secondly, due to blockchain security, the websites and apps being hosted cannot be edited or tampered with, because, much like with NFTs and crypto, fraudulent blocks won’t be processed. This benefits society directly because there’s less chance of spreading misinformation, but also, there could be little to no censorship as the content is hosted independently.

Arweave, much like VitaDAO and the Quantum project, is powered by community and businesses investing in their community token. In this case, $WIKI. 

Summary

The changes to fundraising, when switched to blockchain enterprise, are vast. Not only are steep processing fees avoided – particularly if the blockchain used is built on Proof on Stake, where gas fees can be heavily reduced – but there’s more opportunity to give creator support or community control.

Financial backing has been radically overhauled in the era of Web3; supporters can join a DAO, where they can vote on upcoming changes to a variety of projects, such as music, art, movie-making or even scientific research. NFTs can be used as tokenised memberships or direct fundraising for charities using smart contracts.

Even the way cryptocurrency operates benefits fundraising projects by acting as a digital token currency which is unaffected by traditional fiat currency exchanges. This is just the beginning; as crypto and blockchains evolve over time, as well as the programming of smart contracts, we will likely see even more dynamic ways to show financial support where it’s needed.

Starting a DAO: The Basics

If you’re at all invested in the Web3 space, you’ve doubtless come across the concept of DAOs, and are perhaps even interested in starting one yourself. The good news is that establishing a DAO is a relatively quick affair, with numerous solutions already in place to make the process easier and far less technical. But it’s vital that your DAO also has a plan and a reason to exist in the first place if you want to attract a community of fellow members.

What is a DAO?

Before we delve into the specifics, let’s make sure you’re on board with exactly what a DAO is (and what it is and isn’t good for). Simply put, a DAO (or decentralized autonomous organization) is a new form of distributed group controlled by its members, with its rules and activity recorded on blockchain technology

The autonomous part of the name refers to the fact that most of the work is carried out by smart contracts, programs stored on a blockchain that automatically execute when certain conditions are met, allowing transactions and other operations to happen without the involvement of an intermediary.

Most DAOs also make use of a governance token that confers voting power to holders based on how many tokens they hold. Combine that with smart contracts and DAOs remove a lot of the ambiguity that might be present in an organization run more conventionally, helping anonymous members to come together in an efficient and cheap manner.

Structure, Functionality, & Differences

A DAO can vary depending on a few different variables, similar to that of companies. Purpose, structure, and overall organization play a vital role in how a DAO is formed, what the DAO actually does, and how the DAO operates economically.

DAO Structure
A DAO structure example. Image credit: Redbeard

The main variables that influence a DAO are:

  • What the DAO’s actual function is
  • How the DAO reaches consensus
  • What the DAO utilizes as a governance or share system
  • How the community behind a DAO manages available funds

DAOs can have absolutely anything to serve as their overall function. Some have been created simply to bet on valuable goods or serve as investment funds. Others govern and allocate resources for decentralized apps or protocols.

The determination of how the DAO reaches consensus is what makes it truly unique to corporations. For instance, instead of shares, DAOs use governance tokens or a similar asset to give democratic voting rights to all members.

Including these main variables in some formation gives you the basis of a DAO. Within these variables are different types of DAOs due to how they are formed, operated, and managed.
Some notable types of DAOs include:

  • AMM DAOs – Known as automated market maker DAOs, these organizations leverage smart contracts for decentralized financial services. This includes MakerDAO.
  • Grant DAOs – These DAOs use grants for funding from the community. It allows for a form of crowdfunding to power decentralized applications. Aave is one of the most popular to use this type.
  • Collector / Investment DAOs – Both of these types of DAOs are formed with the purpose of combining funds to either purchase collectables or rare items or simply to form an investment fund.
  • Media, Social, Entertainment DAOs – These DAOs function to manage full communities, run publications, operate games, and more. They serve as decentralized counters to typical centralized companies like Twitter.

Use Cases and Purpose

Within those broad categories, there is a huge amount of differentiation. If you can dream it, a DAO probably exists to fulfil that niche. Because of that, there’s little chance of us exhaustively going through all the use cases for a DAO, but here are some of the highlights.

Among the more popular uses for DAOs are as governance organizations, whether that’s guiding a dapp or decentralized finance projects such as crypto exchanges or investment funds. Some are envisioning DAOs as a potential new form of organization for businesses, including venture capital firm Andreessen Horowitz (a16z), one of the largest Web3 investors. In its outline of Web3 policy, the firm suggests bringing in legislation to make DAOs a potential successor to corporations. 

More esoteric purposes have also been found for DAOs, however. ConstitutionDAO hit the headlines in 2021 after crowdfunding over $45mn worth of the Ethereum cryptocurrency to try and purchase a first printing of the United States Constitution at auction. Remarkably, the project managed to gather over 15,000 contributors in just seven days – although they were ultimately outbid and refunds (minus costs) were offered.

DAO Structure
Image credit: Horizon Academy

Along similar lines to that project is Krause House, a DAO launched in 2021 with the express purpose of buying an NBA team. Should the project succeed, it has said that members will be able to “participate in decisions affecting the operating procedures of a National Basketball Association (NBA) team including but not limited to general management, ticketing, merchandising and partnerships.”

Then there are the DAOs that serve as a kind of professional association for long-established professions. Taking great pains to state that they are not a law firm or offerers of legal advice, LexDAO consists of legal professionals who are working together on blockchain technology for legal processes and services. The group duly maintains a host of decentralized tools including escrow and arbitration systems. 

DAOs have also found a use as decentralized fan clubs. That was exactly how PleasrDAO came about, coming together to buy an NFT from the digital artist pplpleasr. Since then the DAO has evolved to become an investor in digital art, acquiring such pieces as the Wu-Tang Clan’s Once Upon a Time in Shaolin and an NFT of the Doge meme dog.

DAOs are also making their stamp on the metaverse. Decentraland has a decentralized governing body (The Decentraland DAO) that effectively functions as a planning committee for the Decentaland metaverse, allowing virtual landowners to vote on everything from what wearable items are allowed to how land is auctioned off.

Finally, there are a whole subcategory of DAOs functioning as a kind of successor to social clubs. Just one example is Friends With Benefits, which confers numerous perks to members based on how many FWB tokens they hold – such as a newsletter or access to community events and spaces in various cities.

Things to Bear in Mind

Despite their obvious utility, one should be wary of the potential pitfalls of DAOs before jumping in. By their very decentralized nature, creating a DAO means giving up total control over a project. Then there’s the need to make sure the DAO’s rules are very strictly codified, or else risk manipulation. That’s precisely what happened to DeFi project Beanstalk Farms recently when an attacker managed to drain around $182 million worth of cryptocurrency after using a “flash loan” to borrow large amounts of cryptocurrency, buy a majority voting stake, approve the transfer of funds to their own wallet, then repay the initial loan.

In another cautionary tale, a DAO known simply as The DAO played a highly consequential role in the splintering of the Ethereum blockchain into Ethereum and Ethereum Classic. After users exploited a poorly secured smart contract to drain the investment group of funds, Ethereum hard forked in order to refund The DAO’s members – spurring the creation of Ethereum Classic by those who thought the actions of the smart contract should be final. The lesson is to be extremely considerate of how potential bad actors might want to abuse your DAO, and plan ahead to limit their routes of attack.

How to Form a DAO

Depending on the protocol and DAO structure that is chosen, there are many ways to form a DAO. After the initial organization is set, the purpose is determined, and all generic variables are considered, a DAO is ready to be formed.

Most DAOs are commonly formed first by acquiring an Ethereum Name Service (ENS) address or something similar. This also includes a method for handling voting and proposals, generally through the creation and release of a governance token. There are solutions to this depending on the protocol chosen to launch the DAO.

Two popular protocols to launch DAOs through are Aragon and Snapshot.

Aragon assists in the formation of a DAO organization on a few different blockchain networks, most notably Ethereum and Polygon. Funds are needed to purchase the ENS address, mint the DAO via a creation fee, and then link the ENS to the organization through Aragon.

This obviously has a cost to it (usually in ETH), so an appropriate amount of crypto must be raised to cover the fees of genesis.

Snapshot works in a very similar way, though has an off-chain voting mechanism versus Aragon’s on-chain. Snapshot simply uses digital signatures to facilitate voting and proposal creation.

Like Aragon, Snapshot requires an ENS address first and does require the DAO to be on Ethereum. For Snapshot, it is also required that the DAO has one thousand members and is able to verify this community outright.

Governance Examples

It’s worth exploring some examples of popular DAOs to see just how much they vary in the way they operate, despite largely sharing the same core principles of smart contracts and governance tokens.

Uniswap (UNI)

Uniswap, one of the world’s most popular decentralized cryptocurrency exchanges (DEX), is governed by a DAO, with voting rights conferred based on ownership of the UNI token. UNI coins were originally distributed to early adopters of the platform, as well as anyone who had interacted with the platform before a certain date.

Uniswap is a direct example of an AMM DAO. AMM stands for automated market maker, an algorithmic, price-adjusting protocol that creates liquidity pools between users. Uniswap users participating in the DAO receive voting power over how the protocol’s AMM functions work. As the leading DEX in the space, Uniswap has grown to over $7 billion in total value locked (TVL).

UNI - DeFi Llama
UNI – Image credit: DeFi Llama

MakerDAO (MKR)

Stablecoin cryptocurrency Dai is governed by the aforementioned MakerDAO DAO, a particularly interesting example owing to the path it took – as Rune Christensen, founder of MakerDAO, explained in 2021: “Maker has come a long way in a relatively short period of time,” said Christensen. “It’s gone from a DAO, created by myself and a few passionate developers, to a foundation tasked with bootstrapping an amazing project, and back to a DAO. While the Foundation played a specific and important role in the further development of the Maker Protocol and the growth of a global team, it was designed to exist only temporarily.”

MKR - DeFi Llama
MKR – Image credit: DeFi Llama

Compound (COMP)

Autonomous interest rate protocol Compound offers a governance token known as COMP, which allows holders to vote on the platform’s future direction. COMP tokens are distributed as rewards to lenders and borrowers on the platform, meaning that the more people use the platform the more influence in the DAO they can accrue. The DAO has said that only 10,000,000 COMP will ever exist.

COMP - DeFi Llama
COMP – Image credit: DeFi Llama

Aave (AAVE)

Next, there’s open-source liquidity protocol Aave (an example of a grant DAO we covered earlier), which transferred ownership rights from its core developers to AAVE token holders in 2020 – meaning all AAVE holders can propose and vote on changes to the protocol, or delegate those rights to others. As of the writing of the article, there are 108, 337 token holders leading the platform. The platform also maintains a related Aave Grants DAO which funds ideas submitted by the Aave community.

AAVE - DeFi Llama
AAVE – Image credit: DeFi Llama

Aragon (ANT)

As we’ve discussed, one of the heaviest hitters in the space is Aragon, which is particularly notable for this article as it specifically focuses on enabling the creation of other DAOs. Providing an open-source infrastructure for DAO creation, Aragon offers organizational templates for DAOs focusing on areas such as virtual worlds, and DeFi protocols. As of the writing of this article, 1,900 DAOs have been built on the platform, with over 60,000 members.

ANT Price Action - CoinMarketCap
ANT Price Action – Image credit: CoinMarketCap

Summary

DAOs are a prominent force within the cryptocurrency market. Many who use cryptocurrencies interact with DAOs virtually every single day and may not even realize it. There are DAOs to fit every niche within crypto, very similar to how companies fill out demand in the traditional economy.

We can only speculate as to how DAOs may influence or replace traditional corporations as of now. The important thing to note is that DAOs provide a highly democratized alternative that is easy to start, giving entrepreneurs a new option in which to launch a venture. 

Hopefully, you now have a better idea of the many potential uses of DAOs, as well as an understanding of how relatively simple it is to create your own community. Before you embark on the journey, however, perhaps the most important thing to bear in mind is that DAOs without a purpose stand little chance of prospering. Zero in on your project goals and potential community, however, and your DAO stands a good chance of prospering.

Starting a DAO: The Basics was co-authored by gmw3 writers William Smith and Zach Lorance.

The Metaverse Will Change Everything. Here’s Why You Shouldn’t Fear It

Back in the mid-90s, the World Wide Web had just become a household term. The now-primitive, familiar whirr of a dial-up modem would grant personal computers access to an internet service provider (ISP), connecting users to a then-considered wide database of knowledge. 

Many people knew that the internet would become a prolific part of our lives, while others believed it would be nothing more than a passing fad. Such volumes of information had never before been so readily accessible and expandable. Furthermore, the concept that so much of our lives would exist within the confines of a non-tangible world was a hard pill for many to swallow.

We now stand at the precipice of Web3 — a digital era that, like its much earlier iteration, is presenting new ways for creators, brands and everyday people to share information, communicate, work, build and collaborate. However, ideas revolving around an immersive virtual world, blockchain technology and NFTs have understandably not been met warmly by everyone.

As we’ve seen in all past paradigm shifts, humans tend to recoil when they’re faced with something that is novel, unknown or difficult to understand. Yes, the metaverse will one day change everything as we know it. But here are some of the key reasons why you shouldn’t fear what’s to come.

Like always, technology will catch up

If you time-travelled back to 1995 and told someone that we’d one day be able to access a repository of immersive, real-time content through the lens of a wireless headset, they probably would have laughed in your face. Or if they were a bit kinder, they might have told you that such capabilities were a pipe dream (or that stuff like that only existed in popular sci-fi novels, like Snow Crash). 

Time has passed many of us by and we’re now at the stage in time where none of this is part of science fiction lore anymore. We’re finally living in the future — and this idea can indeed be quite scary. Many spectators have feared that we aren’t prepared for something like the metaverse.

If we consider how far we’ve come today, however, we can truly gain sight of our propensity to adapt to technological change. As a collective society, we’ve already overcome a long list of past hesitancies that have arisen from rapid advancements over time. Examples include adopting personal computers into our homes, sharing our personal data via social media platforms and acclimating to remote work during the COVID-19 pandemic.

With that being said, the internet as we currently know it (Web2) hasn’t yet been designed for constant, uninterrupted peer-to-peer communication in real-time. The computational infrastructure needed for us to have an experience like the ones we’ve conceptualised in Snow Crash or Ready Player One will need to be at least 1000 times stronger than the one we currently have in place, according to Raja Koduri, SVP and GM of Accelerated Computing Systems and Graphics at Intel. 

Photo by © DANIEL CONSTANTE – Shutterstock.com

Intel, as a prime example, has started working on a more metaverse-ready infrastructure that has been broken down into three levels: a ‘meta intelligence’ layer, which focuses on a unified programming model and open software development tools (allowing developers to more easily launch complex applications) — a ‘meta ops’ layer, which will better define the infrastructure layer that will ensure power delivers on a global scale — and a ‘meta compute’ layer, which will serve as the main power hub to fuel all metaverse experiences.

An example of why these technologies must scale was recently shown in a demonstration of the popular game Hitman 3. While the game struggled to run smoothly on a recent Intel laptop and utilised nearly 100% of its CPU and GPU, it was met with much better performance when running with Intel’s ‘meta ops’ tech.

Like it has before, technology will eventually catch up. We aren’t exactly sure how long it will take for us to live inside a more embodied internet (Facebook CEO Mark Zuckerberg believes it will take us at least another decade for us to get there), but once we reach some sort of virtual promised land, you can rest assured that most of us will have the right levels of support and readiness.

We’ll see increased security through blockchain technology

In Web2, intermediaries like Google, Microsoft and Facebook have been trusted to keep users and their information safe through SSL certificates. While SSL has come a long way and encountered multiple revisions to become a core form of online security, it has also encountered its share of vulnerabilities over time.

Many experts believe that blockchain technology is the best replacement for SSL, given that it has more security features and is much better at preserving metadata used in online communication. It also provides much more reliable authentication of any parties involved, without any passwords needed to support the underlying infrastructure. Since blockchain will be the backbone of Web3, it will introduce a layer of governance that will run on top of our current internet, allowing for individuals who don’t know each other to settle agreements online.

Blockchain technology is best understood as a virtual public ledger that allows assets to be tracked, owned and traded transparently. Each “block” in the blockchain holds a number of transactions — and each time a new transaction occurs, a record is added to every contributor’s blockchain ledger. It has been created to let people — particularly people who don’t know or trust one another — securely share valuable data. Blockchains are able to store data using sophisticated math and software rules, making it extremely difficult for hackers to manipulate it.

Once a record is created and added to the blockchain, it’s hard to change or alter it. Constant checks made by the network also ensure the authenticity of any data created in the chain. The fact that the blockchain is decentralised also allows it to run autonomously, meaning that no singular authority wields power over it.

NFTs are virtual assets representing images, songs, videos, in-game inventory or other digital items. Through the blockchain, they can be traded or collected as digital assets that hold intrinsic value. While some have discovered value in the newfound cultural value of NFTs, many others view them as financial instruments. In all, NFTs will become more important as we see the growth of the creator’s economy and the burgeoning ability for users to carry their virtual goods across different platforms.

At the core of Web3 is distributed applications that will be built using the Ethereum blockchain. So far, most early metaverse platforms (such as Decentraland and Somnium Space) run on blockchain technology — a decentralised database that is shared across a vast computer network. Nobody has to go through a “trusted party” to use these platforms and each user has a copy of a distributed ledger containing the same data, allowing the technology to ensure maximum security for each user of these platforms. 

These early examples of decentralised communities are leading the way. As one of the first platforms to get into the emerging online real estate business, Decentraland recently sold for a whopping $2.43 million USD.

In all, blockchain will add another layer of security to the internet and reinvent how data is stored and managed online. This should give many the peace of mind that activity in the metaverse will be much more safe and secure than it’s been on centralised platforms.

Brands will have greater ownership over their virtual spaces

Web2, which was first named in a 1999 magazine article, would see the development of easier-to-use tools that would essentially give all users the ability to create content online. While centralised platforms (such as Facebook and Google) have made it easy for people, brands and creators to purchase their online presence, it’s unfortunately been at the expense of their rights to ownership.

In crypto, ownership means that stakeholders quite literally own every aspect of a project (including all smart contracts, assets and future value accrual mechanisms that may arise). In Web2, this concept isn’t offered to those who create profiles on centralised platforms (such as Facebook, Google, Twitter, YouTube, Spotify or other supergiant hubs). Every piece of content or data uploaded to these platforms offers proprietary gain to Big Tech. It’s even widely known that once you upload anything to Facebook, it no longer belongs to you.

Photo by © Hassel Stock – Shutterstock.com

NFTs offer owners an entitlement to a digital or physical asset (such as a piece of artwork or music) or a brand experience (such as a backstage pass or exclusive merchandise) — something unforeseen on the current state of the internet. The value of an NFT lies in the blockchain-powered recognition that uniquely represents the asset it is attached to. 

This means that any kind of digital asset that is offered as an NFT will offer brands and creators greater ownership than any centralised, Web2 platform is currently capable of enabling. Not only will this create a new digital economy — but it will also ensure that the user experience is put first. 

We’ll see an expansion of the economy and job market

As the technology of Web3 will involve a decentralised internet powered by blockchains, this will give it an enormous list of use cases involving NFTs, DeFi and cryptocurrencies. 

However, unlike previous phases of the web, the management and ownership of Web3’s data and platforms will be distributed. This will change the way people think about work, provide a massive expansion of the online job market and have massive implications on the future of employment. Couple these pivotal changes with what many have coined as the post-pandemic “Great Resignation” of 2021, and you have a wide expanse of global talent that is seeking new opportunities for greater autonomy, change and growth.

The nature of shared ownership means that all Web3 projects will require users to be more supportive and inclusive. Julia Lipton, the founder of Awesome People Ventures, believes that: “Given the nature of shared ownership, people’s success is closely tied to the quality of contributors in their network. This dynamic creates a more collaborative work environment.”

Photo by © thinkhubstudio – Shutterstock.com

The nature of DAOs (Distributed Autonomous Organisations) also means that all financial transactions and decision-making are community-led and decentralised. This suggests that we may see the formation of a new freelance economy, where creators will one day be able to work for multiple organisations and receive multiple streams of income on their own terms. 

However, unlike the popular gig economy of Web2, creators will actually be able to build and own parts of their chosen marketplace — leading to a more non-linear way of earning. Workers will also be further incentivised to support one another in communal systems, leading to vectors where it may be easier for them to raise money and scale organisations more organically.

Final thoughts

Current branding initiatives might show gaping-mouthed individuals sporting VR headsets and pointing aimlessly into the air. However, the rise of the metaverse won’t just be about living inside a virtual universe that entertains and stimulates us. 

It also won’t just be about detaching us from our “real world”, or about making the current state of our internet more immersive. It will be much more about creating better user experiences, giving creators more control over their work and allowing brands to make money in new, more efficient ways. While Web2 was about keeping assets within singular spaces, Web3 will be about enabling users to take back control and empowering them to have greater sovereignty over their data. Users in Web3 won’t just be spectators — they’ll be owners as well. 

At the end of the day, this idea that this will redefine the status quo isn’t something to fear — it’s something that should one day give all of us an incentive to participate.