There’s been an influx of augmented reality (AR) apps such as Curate by Sotheby’s International Realty and Houzz that’ll allow users to visualise decorating their home but few on the fashion front. Now, Japanese developer Psychic VR Lab – the team behind virtual reality (VR) development tool Styly – has announced a new mixed reality (MR) commerce platform for Microsoft HoloLens in collaboration with fashion house chloma.
The chloma x STYLY HMD collection makes it possible to view and purchase clothes presented in MR. Using Hololens, the companies can immerse users into the fashion brand’s philosophy while watching the full-size 3D models projected in real space from all angles. The service will allow customers shop as well as offering a one-step payment service.
Available in four languages (English, Japanese, Chinese, Russian) for free from the Windows Store, chloma x STYLY HMD collection will feature chloma to begin with, with other brands able to use the base model to bring thier designs to the collection.
The app also features photo and video sharing allowing users to send imagery to friends and family, whether they’re interested in buying for themselves or others.
Chloma is a fashion label established in 2011 by Atsuya Suzuki and Sakuma Reiko. The company says of its designs: “Taking into consideration the relationships between technology, humans, characters, and the Internet, it is proposing an environment and clothing for modern people walking on the boundary between the virtual and real worlds. Expressing fantasy and practicality, the attire is based on the idea that modern people exist between these two worlds.”
How widespread the app will become is another matter, while the app seems focused towards end users in reality HoloLens is still very much an enterprise focused device, retailing for $3000 USD, used by automotive manufacturers like Ford as well as medical institutions.
For something a bit more readily available then there’s always STYLY, a cloud-based service which can be operated on modern web browsers in both Mac and Windows where you can build and share the virtual spaces. For any further updates on the chloma x STYLY HMD collection, keep reading VRFocus.