NextVR Collaborates With Central Station Records on new Musical VR Experiences

Better known for its immersive sports coverage, NextVR does, in fact, specialise in broadcasting a range of live events in 360-degrees. To help widen its content roster the company has announced a collaboration with Central Station Records (CSR) to provide electronic music fans up-close-and-personal access to some of the best artists around. 

CentralStation

The partnership will see NextVR studios produce an exclusive show hosted by Emmy-nominated personality Alex Hudgens. With content captured and produced by NextVR in a 3D stereoscopic VR format, the show will be accompanied by other on-demand VR experiences featuring renowned Australian DJ Brooke Evers, musical group Killer Hertz and VIP access into Tokyo’s best nightclubs.

“Central Station Records has been on the cutting edge of dance music since the 1970’s, beginning as a small vinyl store in Australia importing disco records. From disco and house to hip hop and hardcore, Central Station has helped define what EDM music means and the lifestyle surrounding it,” said Danny Keens, VP of Content at NextVR in a statement. “Now Central Station teleports fans into the heart of global clubbing. From the famed Ministry of Sound club in London, to the dark underground music scene of Tokyo, to party hopping on the club scene in Los Angeles. This is VIP access for music fans.”

CentralStation

“These immersive experiences from the NextVR studio are a new way to experience music. With NextVR’s stunning technology, we’re giving fans VIP access to clubbing hotspots and big artists, to underground gems in far-flung locations” said Jamie Raeburn, Director at CSR. “Central Station has always led the music business by giving fans new experiences. This is next level – you’re literally next to the DJ, or front and center on the floor. It’s all about the music, and we love it.”

To watch the new music experiences head on over to the new Central Station Records channel within the NextVR app. The NextVR app is free to download for the following platforms: Oculus Go, Oculus Rift, PlayStation VR, HTC Vive Pro, HTC Vive Focus, HTC Vive, Windows Mixed Reality, Pimax, Samsung Gear VR, and Google Daydream. For the latest NextVR updates, keep reading VRFocus.

NextVR Takes On MelodyVR With Launch Of Music Channel

NextVR Music Central Station Records

For the past few years VR broadcasting app NextVR has largely focused on sports. But, with its latest partnership, the company is setting its sights on music lovers.

NextVR this week announced a collaboration with Central Station Records. The pair have just launched a suite of new musical VR experiences focused on electronic music. The videos will take viewers on a global tour of the genre, visiting artists and venues alike. You’ll travel to Tokyo to learn about the captial’s underground music scene and get whisked away to London’s Ministry of Sound club.

Australian DJ Brooke Evers and musical group Killer Hertz are two of the artists you’ll find in the collection of videos. Check it out in the trailer below.

The move pits NextVR against another major VR music service, MelodyVR. That said, the concept behind MelodyVR is quite different. That app gathers a selection of live performances in 360 degrees.

This is the second major partnership NextVR has announced since holding significant layoffs in January 2019. At the time CEO David Cole told UploadVR that this was the result of being built for a bigger VR market. Since then, NextVR also revealed a collaboration with the NHL.

All content was shot in 3D and can be seen now inside the NextVR app. That’s on Oculus Rift, Go, PSVR, Vive, Vive Focus, Gear VR, Daydream, Windows VR and even Pimax. Whew!

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