AXIS Motion-Tracking Solution Launches Kickstarter Campaign

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Full-body motion-tracking is possible at home with systems like the Vive Trackers but that is limited to certain headsets. Singapore-based tech company Refract aims to widen that market with its tracking solution AXIS (Active XR Interface System). With a plan to bring AXIS to market in 2022, today Refract has launched a Kickstarter crowd-funding campaign to aid that endeavour.

AXIS - Blade & Sorcery

While not specifically designed for virtual reality (VR) use, AXIS is built around active gaming of any type so it’s ideal for energetic VR titles. The system is made up of a series of very neat looking wearable sensors that attach to a player’s arms and legs, recording their movements in real-time. There are nine sensors and an on-body hub for inside-out positional tracking (so no external sensors are required), all of which are water-resistant so they don’t get affected by sweat.

Refract has built AXIS to tailor to three distinct setups depending on a user’s needs: Standard, VR, and Creator. So whether you’re into normal videogames, VR experiences or an animator who needs to use AXIS for motion capture, all bases are covered. When it comes to VR compatibility AXIS out-of-the-box works with OpenVR, OpenXR and SteamVR, with Blade & Sorcery used as an example.

For the Kickstarter, Refract aims to raise $133,900 USD to help it move AXIS into mass production. Like many funding campaigns, AXIS offers backers some big discounts for pledging early with the standard funding tier at $499 supplying nine sensors and hub plus a copy of Freestriker, the company’s own in-house title. For those that are quick, there’s a limited Super Early Bird offer dropping the price to $399.

AXIS - Oculus Quest

Freestriker is a first-person fighting game that looks hyper-realistic – when it comes to body movement – with two players sparring off against one another. It’s not VR-compatible but it would certainly be a great fit for VR gaming. Adding to Refract’s virtual martial arts credentials the company has entered into a partnership with World Taekwondo to develop its virtual sports program.

Founded in 2018 by Unity, EA, and Ubisoft veterans, Refract features a strong team of 40+ employees to bring AXIS to market in 2022. As the Kickstarter progresses through to 1st October VRFocus will report back with any further updates.

Retailers Can Deploy AR Shopping Experiences Using Vertebrae’s New Axis Platform

Having started out as a virtual reality (VR) advertising technology platform, Vertebrae, has continued investing in immersive technologies, announcing a new augmented reality (AR) commerce platform for retailers called Axis.

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It can be an expensive process embracing new technologies, which can mean some industries see greater deployment than others. Retailers have taken tentative steps into the fields of VR and AR, with the likes of Amazon and Ikea employing AR into their mobile apps.

Looking to make that process easier – and more viable for smaller companies – Vertebrae has developed Axis so that retailers can transform their existing site with 3D and AR experiences that allow customers to fully visualize and try out any number of virtual products as they research and buy.

“As virtual experiences move into the mainstream, retailers can no longer afford to approach AR as a novelty or one-off experiment,” said Vince Cacace, founder and CEO of Vertebrae in a statement. “The key to success is to meaningfully integrate AR into the commerce experience to drive conversion and sales and ensuring AR is available to any shopper, on any device, anywhere they want to shop – not simply on an app. The Axis platform simplifies the delivery of high-fidelity 3D assets within existing e-commerce environments, giving consumers new levels of confidence in their purchasing decisions.”

Vertebrae Axis Insitu

The platform makes it possible for users to create, manage, integrate and measure high-fidelity 3D assets at scale across their digital shopping environments.

“With Vertebrae and the Axis platform we’re now able to provide our customers with the ability to virtually try on hats on our site – up close, at any angle, on their very own head,” said Carson Finkle, CEO at Tenth Street Hats. “Vertebrae’s technology solves the friction problem of requiring our customers to download an app in order to have an AR product experience, and handles the hard work of delivering AR to any device or operating system so that we can focus on delighting our customers.”

AR is proving to be an ever invaluable tool when it comes to modern consumer engagement. As more companies embrace the technology VRFocus will keep you updated.