AWE 2021 Returns With In-person Conference Planned for November

With nearly all major XR events cancelled in 2020 due to the pandemic, it’s been a somewhat odd year for the industry. With vaccines starting to roll out in the US, AWE has set a hopeful November date as one of the first XR conferences to return to an in-person event—but offering a money-back guarantee in case things don’t pan out.

AWE is a long running XR-focused conference held annually in Santa Clara, CA. Like many other industry conferences, AWE 2020 had to be moved to an online event last May due to Coronavirus concerns.

With a hope that vaccines will be widespread by later this year, AWE is planning to return to an in-person conference from November 9th to 11th at the Santa Clara Convention Center. As in prior years, the conference primarily consists of speakers & sessions along with an expo hall with booths for demos & networking.

Backing the conference’s enthusiasm that the pandemic situation will allow for a safe in-person event by November is a handful of sponsors already signed on to support the event, including Nreal, Qualcomm, Unity, Meta, PlugXR, 8th Wall, Lenovo, Mad Gaze, Zappar, and others, along with some 80 exhibitors.

AWE says it has also expanded its refund policy, allowing full refunds up to 30 days before the event, or a 50% refund within 30 days of the event. The conference is offering discounted ‘Super Early Bird’ passes through March 31st, starting at $400.

As for running a safe conference, the event’s Health and Safety Guidelines page indicates that attendees will be screened for temperature and masks will be required “for all participants at all times,” among other measures. A vaccine requirement is not mentioned.

The post AWE 2021 Returns With In-person Conference Planned for November appeared first on Road to VR.

Unity’s Dedicated AR Creation Studio MARS is Available Next Week

Wallace & Gromit - The Big Fix Up

A couple of years ago when augmented reality (AR) was becoming a hot topic thanks to the likes of Google’s ARCore and Apple’s ARKit, Unity revealed Project MARS as it looked to help developers build better AR experiences. Today, during the AWE 2020 online keynote, Unity announced that MARS will be made available next week.

Unity MARS editor

MARS stands for Mixed and Augmented Reality Studio, a tool inside the normal Unity editor which can aid next-generation AR content creation, apps that are responsive to physical spaces and context-aware, so they can operate in a variety of spaces.

AR apps used to be about overlaying content in the real world. As the technology has advanced its been more about integrating that digital experience with the real one. So CG objects not only where they are in a location but also able to interact with it for a seamless effect.

The most recent example built using MARS is Dr. Seuss’s ABC – An Amazing AR Alphabet! which launched for iOS and Android devices in March. An educational experience where children learn about the alphabet whilst Seussian characters come to life, thanks to MARS these can hop along a table or play on the sofa.

Dr. Seuss' ABC-An Amazing AR Alphabet!

As MARS is used inside the Unity editor developers can test experiences without leaving the software; include location, map, product and more data in their projects and only worry about deploying their experience once across all AR platforms such as ARKit, ARCore, Magic Leap and Hololens devices.

Unity will launch MARS next Monday, 1st June, so you can start having a play with the software soon. As for more MARS developed projects, the only one known so far is the recently announced Wallace & Gromit: The Big Fix Up from the award-winning animation company Aardman. No footage has been released just yet but it’ll be the first time the comedy duo has stepped into AR.

Once the launch has taken place and more developers get their hands on MARS, VRFocus will report back with the latest AR projects.

VR Awards Announces First Annual Investors Lunch

The VR Awards are one of the most prestigious awards in the immersive technology space, dedicated to achievement in virtual reality (VR). Now the organisers of the VR Awards are working with companies and brands including AWE, Super Ventures and Digital Catapult to launch the inaugural VR Awards Investors Lunch which will precede the Awards ceremony.

The VR Awards is recognised as one of the largest events celebrating achievement in VR, and combines the awards ceremony and dinner with year-round initiatives to promote VR and immersive technology.

The Investors Lunch will take place at 12:30pm on Tuesday 16th October and will be an exclusive event for international technology investors. The lunch will provide an opportunity for guests to meet with other investors and discuss investment funds and strategies as well as broker new deals. After the lunch, investors are invited to the VR Awards ceremony.

Executive producer of the VR Awards, Daniel Colaianni: “At the VR Awards, we endeavour to push the boundaries of what we can achieve, both in Virtual Reality and in reality. This is the logical next step in evolving our brand further and creating a greater conversation about what is possible in the world of XR.”

Tom Emrich of Super Ventures commented: “Events like the VR Awards and the Investors’ Lunch are critical to the overall success of the XR (AR/VR/MR) industry, especially at such an early stage. We are proud to support an event that brings startups and investors together to encourage investment in this next wave of computing.”

Rebecca Gregory-Clarke, Lead Technologist, Immersive Technology, at Digital Catapult added: “We’re pleased to support the Investors Lunch, bringing together international investors to encourage and stimulate investment into leading-edge immersive technology. This builds on our work, through our Augmentor programme, of helping innovative and commercially-focused immersive companies with technical and business mentorship, access to state-of-the-art facilities and support to pitch their ideas to investors.”

VR Awards 2017 press-photo-winners

Further information on the VR Awards can be found on the official website. For future coverage on the VR Awards and other VR-related events, keep checking back with VRFocus.

Public Voting Opens For The Breakthrough Auggie Awards 2018

After the success of the Auggie Awards at latest year’s Augmented World Expo 2017, which was awarded to those who contributed extraordinary innovation to the virtual reality (VR) and augmented reality (AR) industries. This year a new award is being handed out in the form of the Breakthrough Auggie Awards which will honour the “Most Innovative Breakthrough”, “Most Impactful Breakthrough” and an outstanding “Women XR Laureate” award.

Auggie Awards

In total there are six different awards being handed out at the event. This includes the “most Innovative Breakthrough” which will honour a collaborative project which was introduced a new, novel and unique approach not seen before. The “Most Innovative Breakthrough” award will honour a collaborative project which demonstrates a use case which has the potential to dramatically impact the industry. The “Most Innovative Breakthrough” will be honouring a collaborative project by a female researcher of project manager.

Three additional awards will also be handed out as part of the Breakthrough Auggie Awards 2018 for the the best in show for both AR and VR content, along with an overall best in show award for the whole expo. The nomination period for the awards has already ended and the public voting period is now under way. The voting period for the Breakthrough Auggie Awards 2018 are open until October 1st, 2018

Once the public voting closes on October 1st, 2018 the judging period will run until October 8th, 2018 with the winners being announced at AWE Europe 2018. The AWE Europe 2018 is planned to take place on October 18th-19th in Munich, Germany at the MOC Exhibition Center. Over 2,000 attendees, 100 speakers and 100 exhibitors will come together at the event to share their love and knowledge of all things XR.

Tickets are currently on sale for AWE Europe 2018 with tickets starting at €149.00 (Euro) for a one day pass going up to €1,295.00 for a two day all access pass and ISMAR combo pack. More details on tickets and availability can be found here and more information on the Breakthrough Auggie Awards 2018 can be found on the award site.

VRFocus will be sure to bring you all the latest on the Auggie Awards and AWE Europe 2018 in the future so stay tuned for more.

Augmented World Expo To Showcase Next Steps In AR/VR This Week

Augmented World Expo To Showcase Next Steps In AR/VR This Week

Augmented World Expo is this week in Santa Clara, California with an assortment of demos planned to preview next steps for VR/AR.

The conference in the heart of Silicon Valley kicks off Wednesday with a series of talks followed by more than 100,000 feet of expo space to explore on Thursday and Friday. A 20,000 square foot “Playground” will showcase an assortment of experiences from across the spectrum of AR/VR.

Here’s a list provided by AWE of projects being shown in the playground:

    • Machines of Progress by EyeJack: Illustrated and animated by Australian artist Sutu, Machines of Progress is a colorful, large format illustration of a futuristic laboratory for testing fictional technologies and strange interface designs.
    • Heal-ium: Positivity Tree by StoryUp XR: In a world filled with negativity, harness the power of your brain’s *Positivity* to transform your VR or AR environment. It’s kind of like virtual telekinesis. Use your mind’s gamma asymmetry to grow a VR tree or an AR butterfly from a chrysalis to a beautiful monarch.
    • Kitty Kong — The 8th Wonder of the World by Shape Immersive is a multi-player, interactive, and full 360-degree mixed reality experience. In this mission to save the world from the notorious Kitty Kong, players must work together to create a magical barrier to contain the destruction.
    • Tribe VR DJ School by Tribe XR: Take your first DJ lesson in VR.
    • Relax VR: Take a break. Take a breath. Sit back . . . and escape to the world’s most relaxing, natural settings. Gaze at vast, undulating ocean waves toward the horizon as you de-stress to a gentle meditation or soft melodic tunes.
    • In Situ eXPerience by Realcast will project attendees into an immersive storytelling experience–delivered through AR smart glasses, AR smartphones and movement trackers–so real you think it is actually happening.
    • Where Thoughts Go: Prologue is a groundbreaking interactive social narrative. In this universe, sleeping creatures float toward you awakened by a gentle touch to reveal the thoughts of others who have previously visited.
    • Two Bit Circus: Join the mad scientists, artists, inventors, and storytellers from Two Bit Circus as they showcase some of their most popular games.
    • PUB TALK – An experience like no other by Nuheara: Come try IQbuds intelligent wireless earbuds in a bustling pub setting, and feel the difference that augmented hearing can make.
    • The Multiple Reality Machine by Igloo Vision displays any form of 360°, VR or AR content in a shared, immersive projection space. For AWE, Igloo has developed a series of scenarios to show how groups of people can engage and interact with multiple immersive realities.
    • The Globacore Heist by Globacore: Commit the heist of the century in a VR museum, dodging lasers, fighting off flying drones, and avoiding becoming shark food in order to steal treasured artifacts and return them to their proper place in space and time.
    • Heroes Alliance Online by Beyond One lets attendees connect with other players and battle against a massive fire breathing dragon flying through the venue. Avoid obstacles, dodge fireballs, and aim powerful attacks–all through the lens of a smartphone.
    • Infinadeck is the world’s first commercially-viable omnidirectional treadmill. This patented device allows users to naturally walk in any direction, allowing users to take a stroll through vast, immersive new worlds.
    • Hypercube XR by River Studios is a love story about two hypernauts using mixed reality to communicate through dimensions, reaching for clues across space and time. This installation uses the mozilla XR ecosystem to send guests on a quest through a fanciful world blending VR, AR, and optical tricks from the past.
    • AR Whack-A-Monster by Project Ghost Studios will blur the lines between the real, the augmented, and the virtual in this storytelling experience.
    • Critical Mass by Ultrahaptics: Step inside a virtual lab with a reactor that is about to go critical. To shut it down, you must coordinate with your partner to solve a puzzle. Touch, feel and manipulate its virtual controls and objects with your bare hands. Save the lab and yourselves before time runs out.
    • The Animaker by Resonai, The Tech Museum of Innovation, Omai and Occipital is an immersive exhibit which invites visitors to collaborate with AI-powered ‘robots’ to bring their creations to life. Utilizing artificial intelligence, 3d scanning and animation techniques, visitors create their favorite animal with LEGO/Duplo to see it live and interact in a virtual world.
    • Augmented Reality Arts Garden presented by cFire, Lynchini, Enklu & Betwixt Reality: Experience art in an exciting new way with the launch of a multidimensional augmented reality experience featuring performances by principal dancers of The San Francisco Ballet, original music by Empress, and digital sculptures by prominent local AR artists.
    • Beat Saber Mixed Reality Experience by Liv Inc.–where attendees record themselves in mixed reality. Put yourself into the VR games that you love and broadcast that experience to the world.

The event comes during a transitional time for the emerging VR/AR industry. New standalone headsets powered by Google, Facebook and HTC remove friction and make it easier to use VR. Meanwhile, 100,000+ saber-wielding enthusiasts are disappearing into Rifts, Vives and Microsoft-based headsets for hours at a time as they try to master their favorite songs in Beat Saber. AR eyewear remains an alluring prospect for the future (Magic Leap is actually communicating publicly now and new HoloLens apps are still being released) but so far AR remains constrained to occasional use across hundreds of millions of iPhones and Android phones using ARKit and ARCore.

Despite this stop-and-go start to the VR/AR industry, Silicon Valley investors are likely to head to AWE this week searching for evidence of sound investments. While I expect to find all sorts of interesting things at the event, I wanted to single out one particular experience I’m looking forward to seeing as soon as I can at AWE.

Stereolabs is planning to show off multiplayer ping ping using their Zed Mini camera with the HTC Vive. What makes this so interesting is that a pair of players will see the real environment surrounding them with a digital ping pong table and ball inserted between them. The demo is expected to let people play a game of ping pong almost exactly like they do in the real world using a VR headset modified to function like a very advanced AR headset.

Early Bird Tickets now on Sale for AWE USA 2018

Now in its 9th year, the Augmented World Expo (AWE) will be returning to the Santa Clara Convention Centre, California this May. Today, early bird tickets have now gone on sale, offering big savings for those wishing to attend 2018 event.

Tickets for the augmented reality (AR) and virtual reality (VR) event are split into four categories. The first is the ‘Early Bird: Three Day All Access Pass (Includes Workshop Day)’ which is retailing $695.00 USD, saving $500. This gives attendees full access to all areas of the conference and expo for all three days (30th May-1st June, 2018) including Day 1 workshops, keynotes, breakout sessions, exhibit halls and the Auggie Awards Ceremony.

Then there’s the ‘Early Bird: Two Day All Access Pass’, sold for $495.00 instead of $895.00. This grants full access to all areas of the conference and expo for two days (30th May-1st June, 2018) including keynotes, breakout sessions, exhibit halls and the Auggie Awards Ceremony. For those who don’t want to attend for too long, then there’s the Early Bird Expo Only: Day Pass for $149. And for start up companies the Startup: Expo Only Pass + Startup Table ticket is available for $999. The first three tickets are on offer until 31st March, 2018, while the fourth startup deal ends on 18th May, 2018.

Currently AWE 2018 has some of the biggest AR and VR companies confirmed as exhibitors, including: Microsoft, Epson, Kopin, Qualcomm, Vuforia, Vuzix and many more, 300 in total.

AWE2018 companies

As for speakers, the conference has 350 professionals lined up to discuss everything and anything regarding the immersive industry. A diverse selection of speakers has been chosen, companies discussing the future of AR and VR include: Sony Interactive Entertainment (SIE), Merge, Lockheed Martin, Ultrahaptics, Google, Walmart, Epic Games, Leap Motion, Niantic Labs and HTC Vive to name a few.

AWE takes place from 30th May – 1st June, 2018. For any further updates on the event, keep reading VRFocus.

Inglobe to participate in AWE Europe 2017

On October 19th and 20th 2017, the European edition of AWE, Augmented World Expo, the most important event in the world on the topic of Mixed Reality, will be held in Munich, Germany.
The event is structured in a number of activities that include keynote speeches, specialist speeches from AR and VR industry experts, developer workshops, pitches of some of the most promising startups, and more.

This edition promises to be particularly interesting as it is the first appointment that follows the release of ARkit by Apple and ARcore by Google, namely the tools that have been animating the debate over the past few weeks, demonstrating the potential of native mobile AR in countless demo applications that developers around the world have begun to share. Another key topic will be the so much debated AR Cloud as a viable scenario of mass adoption of the technology.

As usual, both for the American and European editions, Inglobe Technologies will take part in the conference with a speech by our CTO Alessandro Terenzi on “Practical Object Tracking for Augmented Reality“, a session devoted to exploring the methods and bounds Object Recognition with AR, in a number of areas spanning from Cultural Heritage to Smart Manufacturing.

UK Government Invests in VR and AR For Construction

Use of virtual reality (VR) and augmented reality (AR) for business use has been growing recently. The construction sector in particular, have been using such technology to improve safety and demonstrate to customers and investors what a building will look like on the site once it is complete. That technology is receiving a boost in the UK thanks to a £1 million (GBP) investment from the Government.

The UK-based Augmented Worker System (AWE) consortium has received the investment money with the goal of improving access to VR and AR technology in the UK construction sector. Several businesses and organisations, such as Soluis Group, Carbon Dynamic and the Advanced Manufacturing Research Centre will collaborate to form an AWE Consortium.

The AWE system will be charged with developing technology such as VR and AR to improve five key areas: Co-design, digital job guidance, progress monitoring, safety and asset management.

Christopher Freeman, Augmented Reality Technical Fellow at AMRC said: “We are delighted to be working with Soluis in this program. The AMRC sees activities such as AWE central to the digitalisation of construction and infrastructure. The integration of cutting-edge technologies into a data rich platform such as AWE will help push UK productivity forwards by enabling better communication and more effective decision making.”

AR and VR technology in building and construction has been used to help students see what a new campus building will look like, teach apprentices how to safely operate a crane, and plan the layout for new offices.

VRFocus will continue to report on new advances in VR and AR technology in the construction industry.

Using Google Earth VR to Study Awe – Towards a Virtual Overview Effect

denise-quesnelOne of the unique affordances of virtual reality is its power to convey the vastness of scale, which can invoke feelings of awe. Denise Quesnel is a graduate student at Simon Frasier University’s iSpace Lab, and she has been studying the process of invoking awe using Google Earth VR. She was inspired by Frank White’s work on The Overview Effect, which documented the worldview transformations of many astronauts after they observed the vastness of the Earth from the perspective of space.

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Quesnel wants to better understand the Overview Effect phenomenon, and whether or not it’s possible to use immersive VR to induce it. Anecdotally, I think that it’s certainly possible as I reported my own experience of having a virtual overview effect in my interview with Google Earth VR engineers. Quesnel won the best 3DUI poster award at the IEEE VR conference for her study Awestruck: Natural Interaction with Virtual Reality on Eliciting Awe.

I had a chance to catch up with Quesnel at the IEEE VR conference in March where she shared her research into awe, how it can be quantified by verbal expressions, chills, or goosebumps, and how she sees awe as a catalyst for the transformative potential of virtual reality.

Here’s a short video summarizing Quesnel’s research into using Google Earth VR to study the induction of awe:

Here’s Quesnel’s poster on Awe summarizing results:
Quesnel-Awe


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AWE 2017 Announces Keynotes And Speaking Sessions

AWE 2017 Announces Keynotes And Speaking Sessions

The acronym for Augmented World Expo (AWE) welcomes a wonderful play on words, recognizing the incredible minds behind augmented and virtual reality as the tech superheroes they are and having attendees to stare in “AWE” at their work. Even their website and trailer (below) for 2017’s expo imbue a heroic theme, building buzz for the event with high energy.

Today, they’ve announced the keynotes and speaking sessions for its 8th year and it certainly seems excitement for AWE permeates across the tech industry as they gain more and more notable speakers, exhibitors, and partners.

The event’s three keynotes will be hosted by “Shots of Awe” filmmaker, philosopher and futurist Jason Silva, “The Fourth Transformation” author and Transformative Group partner Robert Scoble, and game designer, author and Carnegie Mellon scholar Jesse Schell. In addition, over 300 speakers are on the agenda from a wide range of companies in and around the AR and VR industries. Individuals from companies such as HTC Vive, NVIDIA, Osterhout, Unity, castAR, Qualcomm, Leap Motion, Meta, Verizon, Dell, Oculus, and more will be among the over 300 featured speakers in attendance.

“Together, iconic technology companies, Fortune 500 brands and pure platform startups are building groundbreaking experiences and business models using augmented and virtual reality, at a pace we’ve never seen before,” said Ori Inbar, founder and executive producer of AWE in a prepared statement. “We are excited to have AWE back in Silicon Valley this year for what we expect to be our biggest and most inclusive event yet. AWE has become the premier deal-making marketplace for the AR+VR industry, where Fortune 500 companies find business solutions, strategic partnerships are forged, funds raised, talent hired, and new startups are born.”

AWE 2017 is being held at the Santa Clara Convention Center from May 31st to June 2nd. Event details and registration options are now live at the official website.


Additional reporting performed by David Jagneaux.

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