Auggie Awards – Augmented & Virtual Reality Confabulation

September 23, 2018

Public Voting Opens For The Breakthrough Auggie Awards 2018

After the success of the Auggie Awards at latest year’s Augmented World Expo 2017, which was awarded to those who contributed extraordinary innovation to the virtual reality (VR) and augmented reality (AR) industries. This year a new award is being handed out in the form of the Breakthrough Auggie Awards which will honour the “Most Innovative Breakthrough”, “Most Impactful Breakthrough” and an outstanding “Women XR Laureate” award.

Auggie Awards

In total there are six different awards being handed out at the event. This includes the “most Innovative Breakthrough” which will honour a collaborative project which was introduced a new, novel and unique approach not seen before. The “Most Innovative Breakthrough” award will honour a collaborative project which demonstrates a use case which has the potential to dramatically impact the industry. The “Most Innovative Breakthrough” will be honouring a collaborative project by a female researcher of project manager.

Three additional awards will also be handed out as part of the Breakthrough Auggie Awards 2018 for the the best in show for both AR and VR content, along with an overall best in show award for the whole expo. The nomination period for the awards has already ended and the public voting period is now under way. The voting period for the Breakthrough Auggie Awards 2018 are open until October 1st, 2018

Once the public voting closes on October 1st, 2018 the judging period will run until October 8th, 2018 with the winners being announced at AWE Europe 2018. The AWE Europe 2018 is planned to take place on October 18th-19th in Munich, Germany at the MOC Exhibition Center. Over 2,000 attendees, 100 speakers and 100 exhibitors will come together at the event to share their love and knowledge of all things XR.

Tickets are currently on sale for AWE Europe 2018 with tickets starting at €149.00 (Euro) for a one day pass going up to €1,295.00 for a two day all access pass and ISMAR combo pack. More details on tickets and availability can be found here and more information on the Breakthrough Auggie Awards 2018 can be found on the award site.

VRFocus will be sure to bring you all the latest on the Auggie Awards and AWE Europe 2018 in the future so stay tuned for more.

May 25, 2018

Living Wine Labels Celebrates National Wine Day With Auggie Award Nomination

The 25th May is National wine Day in the United States. Many will be celebrating this with a nice glass or red or white, perhaps even enhancing the experience with some virtual reality (VR) or augmented reality (AR) such as that provided by the Living Wine Labels app, which has recently got an award nomination.

An increasing number of alcoholic beverage producers have started turning to immersive technologies in a bid to attract customer attention. One of the world’s largest wine companies, Treasury Wines Estates, turned to Unity Technologies to create AR wine labels.

The result is called Living Wine Labels, which allows brands such as Chateau St. Jean’s Chardonnay and Chateau St. Jean’s Sparkling Brut Blanc de Blancs to bring the user interesting and informative AR content, such as showing the history of the vinyard the wine came from, or supplying tasting notes for the wine.

That’s not all, though, there are more esoteric usrs for the technology, including some pop culture such as Walking Dead wine, where using the Living Wine Labels app brings Sheriff Rick from the Waling Dead TV show into your room to battle the zombies again.

Living Wine Labels has just been announced as a finalist for the Best Campaign at the 2018 Auggie Awards. 2018 will be the ninth year that the Auggie Awards have run, celebrating the best in AR and VR. The winners will be presented at the Augmented World Expo in Santa Clara, which is due to run from 30th May – 1st June, 2018.

“For almost a decade, AWE has recognized hundreds of exceptionally talented and profoundly influential AR and VR technologists whose work is changing the world,” said Ori Inbar, co-founder and executive producer of AWE. “This year’s submissions—the largest number in AWE history including many by giant companies —represent an incredibly diverse and competitive assortment of achievements. These finalists illustrate the XR technologies and use cases with the greatest potential to impact our lives.”

Further information on the Living Wine Labels app can be found on the official website. As always VRFocus will continue to bring you the latest news on VR and AR content.

March 21, 2017

AWE Issues Call for Nominations for Auggie Awards

Organisers of the Augmented World Expo has issued a call for nominations for the Auggie Awards, a prize awarded to those who contributed extraordinary innovation to the virtual reality (VR) and augmented reality (AR) industries.

The awards ceremony will be held at the Augmented World Expo, a conference for AR/VR technology. This year will be the eighth time the event has been held, and is set to feature over 250 speakers from well-known names such as NASA, Boeing, Epson, Sony, Google and Microsoft.

“AR and VR are officially on their way to going mainstream and are no longer only the domain of tech companies,” explains Ori Inbar, founder and producer of AWE. “This year organizations like the United States Olympic Committee, NASA, Wayfair, Technicolor, Bosch, Boeing, 3M and Lowe’s will showcase how AR & VR solutions are changing their business. AWE 2017 is the place to be to see it all!”

In addition there are more than 200 exhibitors scheduled to be there, ranging from famous brands such as Sony, Unity and Samsung to innovative start-ups. Not only technical companies are represented, since the aim of the conference is to show how VR/AR can improve lives, there will be companies from industries such as healthcare, transportation, retail and manufacturing.

The winners of the Auggie Awards will be presented with the award at AWE USA 2017, which will be held on 31^st May until 2^nd June at Santa Clara Convention Centre. Nominations for the Auggie Awards can be submitted through the official AWE website.

VRFocus will continue to bring you news on the Auggie Awards and the AWE.