VR Animated Film Battlescar to Feature at Sundance

For the past couple of years, the Sundance Film Festival has shown its willingness to engage with new types of media, including virtual reality (VR), 360-degree video and other types of immersive media. This continues with the Sundance New Frontier Program, which will be featuring a new project from 1stAveMachine.

The latest VR project from 1stAveMachine is a CGI animated film called Battlescar, starring acclaimed actress Rosario Dawson and directed by filmmakers Nico Casavecchia and Martin Allais. The creators of the new experience have drawn on their own personal history as being part of Latin American immigrant families to weave a complex narrative about identity, coming of age and nostalgia.

The story of Battlescar follows a Puerto-Rican-American called Lupe, a runaway living in New York City in 1978. After falling foul of the authorities, Lupe meets another teen called Debbie in a Juvenile Detention Centre. Debbie introduces Lupe to the growing Punk Rock scene of the Bowery and the Lower East Side, where Lupe discovers an entirely new world where she can explore her identity and the visceral power of punk rock.

The Sundance Film Festival is due to take place on 18th-28th January, 2018 at Park City in Utah. The New Frontier Program that Battlescar is a part of will be front and centre during the festival, showcasing what the Sundance organisers describe as a crossroads of film, art and technology.

Battlescar will be shown during New Frontier at The Ray, which will only be available to specific ticket holders, and will also be shown at New Frontier at Kimball Arts Center, where it will be open to all credential holders, space permitting.

Further information can be found at the Sundance Film Festival website.

VRFocus will continue to report on new and innovative VR projects.

Kaleidoscope and 1stAveMachine Form Partnership Focused on Branded VR Content

Kaleidoscope VR, the immersive community and platform, has announced a partnership with production company 1stAveMachine to help provide brands with content. 

Kaleidoscope works with an array of artists and directors – around 150 in total – that together with 1stAveMachine 30+ directors will be able to craft VR-centric films, art, games and other engaging experiences for agencies. “For many brands, VR is a new field, and we are providing a place where that experimentation can happen confidently within a proven pipeline,” said 1stAve EP/Partner Sam Penfield in a statement.

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The partnership has already begun work on a retail experience for a leading VR headset brand – without mentioning any names – with more on the horizon. “We are now set up for full interactive gaming and experiential production, live action and animation narrative projects as well as mobile 360 production,” 1stAve EP/Head of Content Andrew Geller states. “We are not focused on any genre in particular, but just want to make killer, award-winning branded VR work.”

Artists under the Kaleidoscope brand have made several well known experiences including Notes on Blindness, Butts, Chocolate and Drawing Room.

“Kaleidoscope’s mission is to give VR creators the resources and support they need to do their best work,” adds CEO/Co-Founder René Pinnell. “By partnering with 1stAveMachine, we hope to provide our artists opportunities for great creative projects, and provide agencies with the exciting opportunity to create amazing virtual reality experiences that embody the emotional core of a brand.”

As Kaleidoscope and 1stAveMachine unveil their branded experiences VRFocus will let you know.