For new indie developers working in the immersive industry, it’s not always easy generating revenue even if your project is attracting sales. One way of staying afloat is through in-game advertising which companies like Admix specialise in. Today, Admix has announced a new program to aid developers, a $25,000 USD user acquisition boost initiative.
Open to all developers – not just VR – using the Admix platform, whether they’re new or established, the program is “mainly looking for apps with early traction, and strong unit economics, that they can accelerate through funding and UA expertise,” notes the company.
Developers are able to win up to $25,000 simply by installing the Admix software development kit (SDK) – which is compatible with Unity and Unreal Engine – and then monitoring progress over the course of six weeks. These variables will include weekly userbase growth, session time, retention, and monetization vitals. Admix will then handpick apps to award the grant.
“While monetization has been our bread and butter, we have always tried to help the developer ecosystem, by sharing resources, or featuring indie developers. This is the next step, with us contributing financially towards the app success. We couldn’t be more excited about accelerating the next hit games,” explains Admix CEO Sam Huber in a statement.
The program has been made possible thanks to Admix’s recent Series A funding. The adtech startup secured $7 million from the round which was led by investment firm Force Over Mass with Speedinvest, Sure Valley Ventures and others also participating.
Launched in late 2018 with help from a $2.1 million investment, the UK-based startup originally focused on the VR and augmented reality market before expanding into more traditional videogames. Working with over 200 game developers, Admix attracts hundreds of advertisers including Fortune 500 brands like Amazon, Spotify, Uber and Universal.
For further updates of advertising in VR and AR, keep reading VRFocus.
Disclosure: Admix is the parent company of VRFocus. VRFocus retains its editorial independence.