Immersive technology such as virtual reality (VR) and augmented reality (AR) have seen increased use in a number of industries to boost sales. One such area which has seen benefit from these technologies is vehicle sales, something which Augmently and INKAS hope to expand into its approach to armoured vehicles.
The two companies have joined forces in an attempt to bring an engaging, immersive experience to the INKAS armoured vehicle division.
Estimates say there are over 100,000 armoured vehicles currently in use worldwide. These can cost up to $3 million (USD) to customers such as wealthy businesses, financial institutions and governments. To appeal to these potential customers, INKAS sought to create an experience that could save both time and money while providing an innovative and effective sales tool.
Augmently worked with INKAS to develop an AR visualisation tool which provides clients a way to visualise all the new features that a vehicle has to offer. The app also allows customers to experience the inside of an armoured vehicle, either in full-scale on as a tabletop version.
“Augmently created a tool for INKAS to allow a potential buyer to place a virtual replica of an INKAS vehicle in their own environment. The app also gives them the ability to tap on interactive hot spots to learn more about all its great features. They can also re-skin the vehicle with INKAS unique design, walk into the vehicle and shoot a branded video or photo to share their experience with their colleagues. Our goal is to give a multi-dimensional experience to the INKAS brand which has been proven to increase sales. It’s become an essential marketing tool for INKAS and many other partners.” – Ziggy Kormandel, CEO, Augmently, Inc.
A video demonstration of the technology is available to view below. For further coverage on new and innovative uses of AR technology, keep checking back with VRFocus.