The Venice Film Festival ends tomorrow with the event seeing a variety of new immersive film content being premiered. Saved until the end, media platform VRrOOm, dedicated to virtual reality (VR) and augmented reality (AR) news curation and content distribution, has announced the launch of the VRrOOm XR app.
Designed to make the world’s festivals and cultural events accessible to global audiences, the VRrOOM XR app will begin by showcasing VR films from the festival’s VR competition lineup. They’ll be available, free of charge, for a period of one month, from 9th September to 8th October, 2018.
“To continue paving the way in elevating Virtual Reality to the status of a legitimate art form, we need to constantly think forward on what will be relevant to our mission as pathfinders that a whole industry is looking up to set the new standard of excellence,” said Andrea Del Mercado, general manager of Venice International Film Festival in a statement. “Making the VR films exhibited at Venice International Film Festival’s VR section available online to a much wider international audience expands the impact of La Biennale di Venezia’s commitment to VR and its investment far beyond the exhibition.”
Having developed the XR platform in conjunction with France’s Bemersive the launch line-up will include 9 VR films competing at Venice Biennale in World Premiere, with further programmes showcasing works from other festivals to be announced later this month.
“We want to create a virtual space that’s constantly evolving, where our public and VR artists can interact in an intensely creative environment,” said Louis Cacciuttolo, founder and CEO of VRrOOm. “Core to our company vision, VRrOOm’s XR platform will be filled with a perpetual flow of energy that will keep the creators and the public excited, enlightened, and entertained.”
VRrOOm’s VR festivals app features a virtual auditorium specially designed by THX Ltd.
The official launch takes place tomorrow, 8th September, with the VRrOOm’s XR app supporting iOS, Android, and Google Daydream systems for VR-enabled mobile phones, as well as HTC Vive, Oculus Rift, Oculus Go and Gear VR, downloadable through Viveport and Oculus stores. For further updates on VRrOOM, keep reading VRFocus.