If you happen to live in the UK and have yet to try virtual reality (VR) in either its home or location-based form then Immotion Group is going to make that much easier to do so. Last month the company opened its third ImmotionVR Centre at Xscape Yorkshire, Castleford, and today announced the fourth at an intu shopping centre in St Davids, Cardiff.
Immotion Group PLC has been working in partnership with intu, which owns and manages many of the UK’s shopping centres, to continue the rolling out its ImmotionVR brand. Customers heading to the ImmotionVR centres will find a broad range of experiences including Delta Zero which was launched in August. Further experiences are due to launch later this year, including seasonal themed experiences for both Halloween and Christmas.
“We are incredibly excited to be working with intu to expand our portfolio of ImmotionVR outlets across its impressive portfolio of some of the UK’s most popular shopping locations,” said Martin Higginson, CEO of Immotion Group, in a statement. “Riding on the success of our existing VR centres, this roll out will positively impact our revenues. We look forward to bringing more high quality VR experience centres to more consumers across the UK, many of whom are trying VR for the first time, in the coming months.”
Most of the ImmotionVR outlets will be centre aisle attractions although for intu St David’s this location has opened as a shop, allowing it to feature VR cinema pods and guns, and the latest Immotion racing car simulators.
“Virtual reality has such exciting potential within our portfolio of the some of the UK’s most popular shopping destinations where it could one day become as commonplace as stopping for a coffee with friends. intu centres are focused on creating these kinds of compelling experiences for our customers to enjoy and we’re excited to provide yet another new brand with a fantastic opportunity to flourish across the UK,” adds Roger Binks, Customer Experience Director at intu.
As for existing and new sites, the Group’s outlet in the Manchester Arndale will be relocated to a more prominent site within the premises. A further three ImmotionVR Centres will then open at intu Derby, intu Eldon Square, Newcastle and intu Uxbridge. For further expansion updates, keep reading VRFocus.