John F. Kennedy International Airport is one of the busiest in the world, and Terminal 4 will soon play host to virtual reality (VR) experiences featuring curated content that travellers can enjoy while awaiting their flights.
PeriscapeVR’s Experience Center is a pop-up in Terminal 4’s Retail Lounge which has been equipped with freestand VR towers that power 12 stations that can provide travellers with VR entertainment.
Prices for the experiences are around $1-$2 per minute and the experiences last from 5-10 minutes each. The experiences that grouped into five categories: First Time, Experience, Create, Play, and Social Cause.
“We are thrilled to partner with PeriscapeVR to bring the first airport VR Experience Center offering location-based entertainment to travelers at Terminal 4,” said Edward Midgley, Vice President of Commercial for JFKIAT, the company that manages Terminal 4. “With more than 21 million annual passengers traveling across six continents, Terminal 4 is the perfect location to offer this amenity. T4 strives to provide passengers with the best experiences possible and PeriscapeVR will give travelers something new to enjoy while at the airport.”
“PeriscapeVR, meaning ‘escape within,’ was created for travelers who desire a fun, blissful and euphoric respite from airport crowds and long hours between flights. As a frequent traveler, I recognized there was a gap in the market for this kind of airport entertainment, and I am delighted to be bringing PeriscapeVR to JFK T4,” said Lynn Rosenthal, founder and CEO of PeriscapeVR.
“HP is proud to have been chosen to power the virtual reality technology needs of PeriscapeVR for its groundbreaking experience at one of the world’s most visited airports,” said Joanna Popper, Global Head of Virtual Reality, Location Based Entertainment, HP. “We are thrilled to offer travelers the innovation, creativity and escape of virtual reality, and excited that they will experience this content through HP’s technology. We look forward to making this the first huge success of many together with the PeriscapeVR team.”
The PeriscapeVR pop-up will be in Terminal 4 of JFK Airport from approximately six moths. Future coverage of new VR installations will be here on VRFocus.