Immersive technology such as virtual reality (VR) and augmented reality (AR) is increasingly being used for training and education applications. This growth in use means that there are a number of opportunities in this area for businesses such as Make Real, a company wich is planning to use new investment to fuel further growth.
Brighton-based Make Real has raised an undisclosed amount of funding through an investment round led by M&A Advisory, with plans to use the funding to hire new talent and further develop immersive e-learning products.
The investment money will be focussed on three core area. The first involves building an R&D team to focus on prototyping and product development. The second area will involve marketing and PR investment while the third will put investment into non-commercial technology for learning and development.
Robin Scott, Managing Director said: “The Immersive technology market is growing and maturing rapidly. This investment round allows Make Real the opportunity to exploit the background IP we have generated over our decade of immersive development. We are thrilled that our new partners have seen the potential in our business and look forward to contributing further to this fast growth sector.”
Jane Burgess, Chairman said: “Make Real has established a strong position in the growing immersive industry. With this capital injection, we’re excited to move to the next stage of company growth, focusing on the areas that provide even more value to our clients. We are delighted to be working with an investment partner who provides us not only capital, but also years of strategic experience in growing businesses.”
Brighton has become a UK centre of technology development according to some analysts, particularly in the area of immersive technology. The Innovate UK Immersive Economy in the UK report identified it as a growing key cluster in its May report.
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