Dave & Buster’s have become one of the most recognisable names in location-based virtual reality (VR), with 114 locations across the United States. The company has now announced a deal with HTC Vive that will see HTC Vive hardware powering VR experiences at all Dave & Buster’s locations.
The deal will mean that over 500 HTC Vive headsets will be deployed to Dave & Buster’s locations across the USA and Canada, and those locations will also get access to new and exclusive content.
“VR has proven to be a consistent traffic generator in entertainment venues and we’re thrilled to be partnering with Dave & Buster’s to take Vive nationwide into their locations,” said Daniel O’Brien, HTC Vive GM for the Americas. “Through our collaboration, we’re combining their location-based entertainment expertise and the world’s best VR in VIVE. This is a huge opportunity for more consumers to be exposed to VR and amazing VR content.”
“We’re excited to partner with HTC Vive in the largest location-based VR activation in U.S. and to bring the most immersive VR system to our customers,” said Kevin Bachus, Senior Vice President of Entertainment & Games Strategy at Dave & Buster’s. “Across all of our locations, we know families will enjoy the stunning entertainment that virtual reality offers, and our guests can look forward to experiencing new exclusive content throughout the year.”
The exclusive content will take advantage of the proprietary motion platform created exclusively for Dave & Buster’s which will be combined with the high-end visuals, direction audio and haptic feedback provided by the HTC Vive for what both companies believe will be an immersive and memorable experience for customers.
Dave & Buster’s recently announced it was working with VRstudios to use the VRCade platform for a new Jurassic World VR experience which is due to launch at all Dave & Buster’s location on 14th June, 2018, the same day the new HTC Vive headsets are due to be available.
For future coverage of new location-based VR experiences, keep checking back with VRFocus.