Though best known for its work in producing visual effects for blockbuster movies such as Spider-Man: Homecoming, Digital Domain has become a familiar name to fans of virtual reality (VR) as the company has become increasingly involved in immersive content creation. To continue its exploration of VR and related technologies, the company have signed a multi-year collaboration to work with Deutsche Telekom on ‘cross reality, or XR technologies.
The collaboration is planned to begin with a renewed development of the previously released Magenta VR app, along with the expansion of the content library through both licensing deals and production of content exclusively for Deutsche Telekom.
The Magenta VR app is available to customers of all mobile operators, and offers a bundle of VR and 360-degree video content in areas including sports, education, music and entertainment. The library of content can be viewed using Google Cardboard, Samsung Gear VR or Zeiss VR ONE.
“After successfully creating our Magenta Virtual Reality app together, we decided to work with Digital Domain for a long-term strategic collaboration,” says Wolfgang Elsäßer, Head of TV-Unit Telekom. “With the expansion of this trusting partnership, we are now looking forward to the studio’s creativity and innovative power to leverage user’s experiences even more immersive and diversified in entertainment.”
Amit Chopra, Executive Director and COO of Digital Domain, ensures full support: “Digital Domain continues to innovate and lead the XR industry with the only fully-managed enterprise XR technology solution. Deutsche Telekom will have unparalleled access to the best-of-the-best XR content library along aside with our broadcast-grade production teams to create what the world has not yet experienced.”
Digital Domain and Deutsche Telekom are among the companies and brands that have joined a working group to explore the possibilities presented to VR and immersive technologies using 5G wireless mobile technology with the 5G Network Slicing Association.
For further news on Digital Domain VR projects and other news from the industry, keep checking back with VRFocus.