One of the leading providers of 3D marketing and sales applications for global business-to-business (B2B) brands, Kaon Interactive, have announced the release of 3D augmented reality (AR) scenes.
Kaon Interactive have continued to innovate new technologies and applications for AR in enterprise with plenty of investments over the last year alone. This has included placing photo-realistic, interactive 3D product models ‘at scale’, to now placing interactive 3D scenes within a physical space thanks to AR technology.
Talking about the newest advancements in AR, Joshua Smith, CTO and Founder of Kaon Interactive stated: “3D scenes in augmented reality have been limited to gamification, we’re taking this concept to the enterprise in a way that breaks through the clutter.”
Interacting with a 3D scene in AR allows for a more compelling engagement for customers as the movement of the 3D object from a device scene to the physical environment encourages interaction. The B2B sector now has a way to make buying engagements more memorable and compelling, which is sure to lead to an increase in deal making thanks to the use of AR technology. With Kaon Interactive’s new 3D AR scenes, a customer now has the ability to walk around the environment, envision how the solution will work to solve their business or technical challenges, and help to visualise the value that they offer the costumer.
“The effectiveness of marketing and sales experiences is dramatically increased when customers can see your products and solutions appear in their actual physical space and can then contextualize the benefits of that solution because they have that clear mental image of how that product fits and works. It truly creates an emotional connection with prospects that transcends traditional sales and marketing relationships,” said Gavin Finn, President and CEO of Koan Interactive.
Thanks to the release of iOS11 and the launch of Apple’s ARkit (and now Google’s ARCore), Kaon Interactive is making huge steps to adoption the technology into the B2B sector. With over 50+ live enterprise AR applications in use by hundreds of thousands of customers, sale teams and channel partners across the global. You can see a demonstration of one such 3D AR scene in the video below.
For more on AR the many B2B applications of the technology, keep reading VRFocus.