Virtual reality (VR) tends to be seen as a technology for the younger generation with most market research companies putting the biggest demographic of users in their 20s and 40s. That’s not to say that VR can’t be used by all ages, in fact global content network Littlstar has just entered into a partnership with MyndVR, a specialist in VR solutions for senior living communities, to help deliver immersive content to older adults.
MyndVR powered by Littlstar will provide seniors with access to immersive experiences from the top content producers in the world, including DiscoveryVR, National Geographic, USA Today Network, and The Wall Street Journal. The goal being to provide a unique blend of licensed and original content designed to improve the lives and cognitive outcomes of adults 55 and over.
“Through this partnership, we have access to amazing and highly relevant VR experiences in the Littlstar app, which allows us to ensure that seniors can easily participate in these experiences through a seamless streaming platform,” said Chris Brickler, co-founder and CEO of MyndVR in a statement. “We recently completed a large-scale national pilot with several hundred people in senior living communities, including those living independently and those with Alzheimer’s disease, Parkinson’s and other age-related conditions. We witnessed firsthand what content works specifically for seniors, and we understand that the aging mind wants to continue to learn, create and explore. The technology holds tremendous therapeutic promise, and our goal is to give seniors across the country access to an affordable VR solution.”
“We couldn’t be more thrilled about our partnership with MyndVR, and see a huge opportunity to bring immersive content into health care to improve people’s lives. By working with MyndVR, we can use our best in class technology and substantial library of content to reach a new audience that may have otherwise not been able to have these experiences,” said Tony Mugavero, founder and CEO of Littlstar. “Any senior living or health care facilities not using VR today are missing a huge opportunity.”
Additionally, MyndVR is also developing interactive cognitive exercises alongside the licensed and original content. For any further updates from MyndVR, keep reading VRFocus.