The virtual reality (VR) medium is only getting bigger, and if you or your company isn’t getting involved in VR marketing, videos and more, you might soon get left behind – especially since now new companies are opening the way for content creators to make new VR content, with no coding skill whatsoever.
Notch (no, not the Minecraft one) is a company that produce real-time graphics and video effects, and they’re now working towards making VR content creation easy and accessible for absolutely everyone, whether you’ve used a head-mounted display (HMD) before, or whether you’re able to code or not, this could be your gateway into VR content creation.
Notch’s new software allows VR videos to be developed in real-time, where they claim the experience is “immersive” and on a “whole other level.”
Many VR videos are made in Unity, a game engine which is easy for new users to understand, but definitely not as simple as, say, a traditional video editor, and introducing complicated animations can make things far more awkward. Code-driven work is passed through technical teams like “Chinese whispers” where non-coders can’t get involved with the creative process.
Notch demonstrate their new VR video software with a music video for Finnish band Phantom. The music video for their song “LOST” is shot in full 360 degrees and manipulated in real time. You’ll soon be able to watch the video on Oculus devices, or embedded on YouTube below. This isn’t the first time we’ve seen VR music videos…
Notch want the software to pave the way for mass market VR, with content creators from different fields and expertise getting involved in creation interesting VR videos. It’s certainly not a bad idea, as opening the door for more content creators will only get more consumers interested in the technology; and we could always use a few more flashy videos to experience when strapped into our HMDs.
Notch already have experience with live productions and experience, with their team and technology having been on hand for shows such as Beyoncé, U2, the Brits, Grammys and The Voice.
Matt Swoboda, director at Notch, explains: “VR truly is one of the best ways to listen to music. It makes it an experience. Notch technology has released the restrictions that creators face with interactive VR and VR 360 video – coding skills and time – enabling far greater creativity. Putting the creator back in charge of the creative. We now have a whole set of tools aimed at music. VR is a key part of the feature set. With the world’s fastest VR and 360 video renderer, artists can make high quality VR in a matter of minutes. As opposed to the days or weeks that most currently spend creating such experiences.”
It’s all incredibly promising, and we hope to hear more from Swoboda and the team at Notch very soon.
For all of the latest music and experiences you can get through your VR HMD, make sure to keep reading VRFocus.