Been looking to get a loved one a virtual reality (VR) head-mounted display (HMD) this holiday season, but missed out on the various discounts and Black Friday deals? Well fear not, as the Oculus Rift has received one final price promotion for customers based in the UK.
The Oculus Rift launched back in 2016 at a £499 GBP price point for the HMD alone, with the Oculus Touch motion-controllers arriving the following December for £99. Earlier this year, Oculus VR dropped the price of Oculus Rift and bundled the Oculus Touch motion-controllers as standard, packaging the bundle for £498. Then came the ‘Summer Sale’, which saw the Oculus Rift and Oculus Touch bundle reduced to £399 for a limited time.
Shortly after the Summer Sale had ended, Oculus VR announced that the £399 price tag would remain in place. The boost in sales was obviously enough to convince the company that a reduced price point would motivate more consumers to adopt the technology.
In November, supposedly for ‘5 days only’, the Oculus Rift and Oculus Touch bundle was reduced to $349 USD in the US. Now, that price point is translated to customers in the UK via Amazon.
As part of Amazon UK’s ‘Last Minute Christmas Deals’ promotion, the Oculus Rift and Oculus Touch bundle can be purchased for £349. Furthermore, a small saving is available on the official earphones for Oculus Rift, now available for £39.14.
Oculus VR has also made a number of new initiatives to benefit software purchases over the holiday season, introducing ‘dynamic bundles’ to prevent customers having to pay full price for software bundles where they already own some of the included software, and a new series of such bundles in the ‘Winter Sale’, including big name titles such as Lone Echo, From Other Suns, ARKTIKA.1 and Wilson’s Heart.
With the Oculus Rift and Oculus Touch now available for £349, there’s never been a better time to jump into VR. The expectation that HMD sales will benefit from price reductions has already been proven with the PlayStation VR surpassing 2 million unit sales following Black Friday, which will inevitably lead to a flood of new VR adopters in 2018. VRFocus will of course keep you updated with all the latest details on the growth of the VR audience.