Ubisoft has previously revealed its work in virtual reality (VR) with the demonstration of its Rabbids Virtual Reality Ride, now the company has teamed up with interactive entertainment company Triotech to create a VR experience based on the Assassin’s Creed franchise.
Assassin’s Creed is one of Ubisoft’s biggest and most popular franchises, with ten games in the main series, numerous spin-offs and a movie adaptation. The series focusses on exploration and adventure in highly detailed historical settings. Triotech, a company known for creating immersive digital attractions, will be incorporating content supplied by Ubisoft into a VR experience.
The Assassin’s Creed experience will be installed at the Ubisoft Center in Pointe-Claire, Montreal, Canada. Visitors to the Center will use VR to immerse themselves in the world of Assassin’s Creed in a set up that uses the vast settings Ubisoft is famous for, while taking up a small footprint of as little at 10 square feet.
“We have watched the evolution of Virtual Reality technology closely over the last few years,” said Ernest Yale, founder, President & CEO of Triotech. “We feel that with this solution we have a strong offering to the market when considering both the content and the technology but most importantly, the guest experience.”
“This partnership is part of Ubisoft’s strategy to open new doors to our rich video game worlds such as Rabbids and Assassin’s Creed, enabling us to create immersive experiences for our fans while reaching out to new audiences”, said Deborah Papiernik, Senior Vice President, New Business of Ubisoft.
Ubisoft’s ventures into the world of location-based entertainment is part of a wider strategy to diversify into other areas of entertainment and take advantage of new emerging technologies.
“Ubisoft has been looking closely at opportunities specific to the location-based entertainment market,” says Jean de Rivières, Ubisoft’s Senior Vice President, “The company realized that VRcades consumers were eager for an arcade twist to their experience. That could be a simulator, mixed reality, or multiplayer features. Therefore, our teams developed the Rabbids VR Ride. This has a motion simulator that creates real sensations of acceleration, flight, fear of heights, etc. Of course, this has brought plenty of exciting challenges to our in-house developers – and, equally, opportunities to learn. How to handle 360° perspectives or craft VR narratives are among them.”
VRFocus will bring you further news on the Assassin’s Creed VR Experience as it becomes available.