London is one of the top places for theatre and cinema, hosting some of the biggest premières for film and theatre. For that reason Veero have chosen London as the site for its first pop-up virtual reality (VR) cinema experience, a spooky Halloween show called Haunted Cinema.
Veero have teamed up with Swiss pop-up VR experts WeAreCinema to bring Haunted Cinema to the UK. The experience will comprise of a series of VR horror short films. Two films already on the bill are 11:57, a short described as ‘A 360-degree nightmare’ which was awarded Best Narrative VR Film at VR Fest 2016. Also featured will be Sonar, a sci-fi horror experience where the viewer is taken down into the depths of an asteroid to explore the awe-inspiring ancient cave systems… until something goes tragically, horrifically wrong.
Barry Whyte, founder of Veero commented: “A new golden age of Hollywood is coming. Virtual Reality cinema completely changes the rules. As the UK’s first virtual reality cinema, we’ll ensure the VR films find their place alongside the world’s finest theatre – right in the heart of London’s West End. No longer will viewers have to sit at home with a headset on to enjoy immersive films. Veero makes VR social, and accessible to everyone. Horror is one of the strongest sub-genres within VR film, so it’s perfect for Halloween. We can’t wait to terrify Covent Garden!”
The cinema pop-up will take place at Neal Street in Covent Garden on Thursday 26th October, 2017. Further short films will be added to the bill soon, with the exact line-up being announced on the Veero website. Tickets can be purchased through the Eventbrite page.
If the pop-up event is successful, Veero are hoping to open a permanent VR cinema in London in 2018.
VRFocus will bring you further information on Veero as it becomes available.