Canadian cinema company Cineplex have already been involved in several ventures to bring virtual reality (VR) to various locations in Canada. The latest involves immersive entertainment company D-Box, who have partnered with Cineplex to bring a VR cinematic experience to Canadians.
Customers at Cineplex’s Scotiabank Theatre in Ottawa will soon be able to enjoy a VR motion experience in one of the 10 D-Box VR motion seats that are being installed in the theatre to offer a more immersive experience.
The new VR theatre experience is expected to open sometime in Autumn 2017 and will debut with the premiere of animated VR motion experience of Raising a Rukus, an animated adventure produced by The Virtual Reality Company that tells the story of a brother and sister as they go on magical adventures along with their mischievous dog Rukus.
“We entertain more than 75 million Canadians a year so integrating VR entertainment experiences into our theatres is a natural extension of what we do best,” said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex. “We love bringing innovative new entertainment choices to our guests and we are pleased to work with D-BOX to bring this new, immersive VR experience to the Ottawa community.”
“We’ve been working with Cineplex since 2009 and today they have more than 80 auditoriums equipped with D-BOX motion systems, providing movie-goers with an exceptional in-theatre experience,” states Claude Mc Master, President and CEO of D-BOX. “This new venture underlines our commitment to move full speed ahead into the world of VR through immersive storytelling and offers the movie industry a reliable, manageable, secure and efficient way to create recurring revenue.”
VRFocus will bring you further news on D-Box and Cineplex VR projects as it becomes available.