Today, Merlin Entertainments Group has announced that three of its LegoLand resorts will be transforming some of their roller coasters, adding virtual reality (VR) technology to create an experience called The Great LEGO Race.
Developed by Merlin Magic Making, the company’s global creative and delivery division, the VR experience will transform three existing “Project X” roller coasters, putting guests in the driver’s seat of a high-octane race.
The ride begins with new entry portal as the sounds of roaring engines fill the air. Nearby, the coaster’s queue will resemble a pre-race space where pit crews for each of the five LEGO racers (Trendsetter, Pharaoh, Surfer Girl, Wizard and Pirate Captain) are preparing for the competition, plus interactive, hands-on elements to entertain waiting riders.
“The Great LEGO Race was inspired by the way kids play with LEGO toys at home,” said Candy Holland, senior creative director for Merlin Magic Making in a statement, which designs and develops attractions for Merlin sites around the world. “It’s a unique LEGO adventure that lets kids enter an epic imaginary world made entirely from LEGO bricks, featuring a host of different themes and fun LEGO characters, all mixed up together.”
The new attraction will open in late 2017 at LEGOLAND Malaysia Resort, followed in 2018 at LEGOLAND Florida Resort and Germany’s LEGOLAND Deutschland Resort.
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