Today, Citi, Live Nation, and NextVR have announced a partnership with the Global Citizen Festival in New York City to provide immersive 360-degree coverage of the event for the first time.
The one day event, being held on 23rd September will feature headliners including Steve Wonder, Green Day and The Lumineers and The Chainsmokers, with special guest performances from Pharrell Williams, Big Sean, Andra Day and Alessia Cara.
As well as being able to get a front row seat to the event, viewers watching on virtual reality (VR) headsets will get to see how this event comes to life, via the “Backstage with Citi” a joint production series by Live Nation and NextVR. Highlights include an in-depth interview with Global Citizen founder Hugh Evans and special access to the grounds not otherwise accessible by the public.
“Inclusion is at the heart of Global Citizen’s movement to end extreme poverty – we are so excited to partner with Citi, Live Nation and NextVR to give activists and fans around the world front row access to the Festival through this incredible virtual reality experience,” said Lizzie Edelman, Vice President, Business Development and Strategic Partnerships, Global Citizen in a statement.
“One of the key ingredients to driving global change is to continuously find ways to galvanize likeminded people and the power of live music has proven to be the right medium to ignite action,” said Kevin Chernett, EVP Global Partnerships and Content Distribution, Live Nation. “By bringing VR into the mix we are expanding our reach and connecting a global audience to the cause inspiring even more people to help combat the world’s biggest challenges.”
To be part of the Global Citizen Festival you’ll need to download the NextVR app from the relevant store for Samsung Gear VR or Google Daydream.
For further immersive collaborations between Citi, Live Nation, and NextVR, keep reading VRFocus.