IMAX and Cineplex are expanding their existing partnership to bring more opportunities for Canadians to enjoy virtual reality (VR) with the planned opening of a new IMAX VR Centre in Toronto, Canada.
The new VR Centre will be installed at Cineplex’s Scotiabank Theatre, Toronto. The VR Centre will be situation next to the main entrance and is planned to offer high-end VR headset and 360-degree sound technology to visitors. The design will involve several ‘pods’ that will allow VR users to immerse themselves in VR and move around without accident or injury.
“Cineplex is a leading entertainment company and an excellent partner that shares our commitment to innovation,” said Richard L. Gelfond, CEO of IMAX Corporation. “It has led the way in expanding the IMAX network across Canada and is now the first to launch an IMAX VR Centre in the country. We believe the Centre will give audiences of all ages a new level of immersive entertainment experiences.”
“Offering our guests new entertainment choices and a variety of experiences is what Cineplex is about and we are proud to partner with IMAX on this venture,” said Ellis Jacob, President and CEO, Cineplex. “The Centre, slated to open this fall, will offer our guests immersive, multi-dimensional virtual reality experiences, including movie entertainment content and games.”
The first IMAX VR centre was opened in Los Angeles, with a second following in New York City. IMAX are planning to open up to eight new centres in location across North America, Western Europe and Asia by the end of 2017. If successful, the company has plans to roll out further centres worldwide.
VRFocus will bring you further news on IMAX VR centres as it becomes available.