Brand experience agency Ralph Creative and Kuju have teamed up to offer a one-stop-shop for creating virtual reality (VR) and (AR) experiences across any platform. The announcement follows their earlier co-production of a music remix experience for Grammy Award winning duo The Chainsmokers and Sony Music. The experience, for the single Paris, was unveiled at SXSW in Austin to great applause.
“We are thrilled to be announcing this partnership today,” said Kuju’s Head of Studios Brynley Gibson. “When Ralph first approached us about a collaboration on The Chainsmokers’ VR experience it seemed a great fit: our interactive entertainment background in music and VR, alongside their impressive expertise in brands. We found in Ralph kindred spirits with a passion for creating cool innovative projects and we’re looking forward to showing the world what we will come up with next.”
Kuju, a division of Curve Digital Games, has previously worked on titles including Marvel: Ultimate Alliance 2, Powerstar Golf, House of the Dead: OVERKILL Extended Cut and more. Now, fronted by Gibson, formerly of Sony Interactive Entertainment and having delivered PlayStation VR Worlds, Kuju are looking to specialise in the new medium of immersive entertainment.
Chris Hassell, Founder of Ralph added: “Working with Kuju is hugely exciting. We knew we wanted to find a partner that had true game development experience but never thought we’d find someone with such a pedigree, with many years of VR experience across many platforms. Based on the success and positive feedback of Paris.VR on the PlayStation Store, we are looking forward to having a lot of fun and doing more groundbreaking work with them in the future for new and existing clients.”
Kuju recently appointed videogames industry veteran Mick Morris as Business Development Director. VRFocus will keep you updated with all the latest VR and AR endeavours from the UK studio.