HTC Vive is constantly striving to expand the virtual reality (VR) field, whether that’s by supporting startups through the Vive X programme or finding innovative uses to get the public engaged. Today the company has announced a collaboration with Tate Modern, the art gallery based in London, UK, bringing VR to its upcoming Modigliani exhibition later this year.
The exhibition is set to feature an integrated VR experience using HTC Vive, were visitors journey into the artist’s world, recreating elements of early twentieth century Paris. Drawing on archival material as well as new research, the experience will showcase the artist and his work in new ways.
Modigliani moved to Paris in 1906 from Italy, transforming his work. Exhibition attendees can delve into the surroundings that shaped his art, revealing a fresh perspective into Modigliani’s life and influences.
Paul Brown, GM for HTC Vive, Europe said in a statement: “We are delighted to be partnering with Tate Modern on this ground-breaking exhibition. At the start of the 20th century, Modigliani was a pioneering force in art innovation, pushing boundaries and new possibilities which inspired his peers and contemporaries. At Vive, we see something similar at the start of the 21st century with VR, and with Vive we want to revolutionise the way people create and experience art. Our relationship with Tate is another step towards bringing people closer to art than ever before.”
“We are thrilled to be working with Vive to bring a new and exciting digital experience to our visitors. We are always looking to push creative boundaries and we think this will be a fantastic opportunity to give the public a different and in-depth understanding of this much-loved artist through new technology,” added Frances Morris, Director, Tate Modern.
This isn’t the first time HTC Vive has partnered with art venues, with previous collaborations including: The Venice Biennale, Somerset House, and the Royal Academy of Arts.
Tate Modern’s Modigliani exhibition will be open to the public from 23rd November 2017 – 2nd April 2018. For any further updates keep reading VRFocus.