Samsung have announced that they are planning to open a sixth Samsung Experience Store in Toronto, Canada. The new store will be the largest to date.
The new store will be at the CF Toronto Eaton Centre and will be designed by Canadian design firm Quadrangle. The store will feature a Samsung demo kitchen where shoppers can watch cooking demonstrations, an interactive area with Samsung Gear VR and Gear 360 areas where customers can try out some of the virtual reality experiences available through the Gear VR. A full range of Samsung smartphones and tablets will be available along with accessories, as will Samsung’s range of televisions. Store staff will be trained demonstrate the new functions of the equipment and technology on offer to interested customers.
“Our new Samsung Experience Store at CF Toronto Eaton Centre is, simply, unlike anything we’ve ever launched before in Canada. From the moment our guests join us, they will experience the Samsung Galaxy Life connected ecosystem. The dynamic and innovative space will bring our guests closer to the Samsung brand and our latest innovation, enabling them to get closer to what they are passionate about and reach their full potential,” said Patricia Heath, Vice President, Retail Excellence, Samsung Canada.
“CF Toronto Eaton Centre offers an unparalleled retail experience in the heart of Canada’s most vibrant city, made possible by innovative retail spaces like those offered by our partners at Samsung Canada,” added Sal Iacono, EVP, Operations, Cadillac Fairview, owners of CF Toronto Eaton Centre. “We’re excited to welcome the first retail experience of its kind for Samsung Canada to the downtown core, in a space that will be a must-see for the nearly 50-million visitors CF Toronto Eaton Centre attracts annually.”
The new store will join Samsung facilities already in place in Ontario, Burnaby, Richmond and Edmonton. In addition, Samsung recently announced the opening of a special facility at the Hospital for Sick Children in Canada where patients could use Samsung technology such as the Gear VR.
VRFocus will continue to report on new Samsung projects and facilities.