HP India has launched a new facility that brings virtual reality (VR) to cinema customers at the Mall of India in Noida.
The new VR lounge was created in partnership between PVR Cinemas, and is part of the PVR ECX multiplex complex. Customers who buy a cinema ticket at PVR ECX will be able to experience a range of immersive VR content in genres such as science-fiction, horror and drama. The lounge will be free to PVR ECX customers for fifteen days, after that a small fee will be payable.
The VR lounge was opened by Bollywood star Ranbit Kapoor, who told reporters at the opening event: “It is a mind-blowing experience to go through the VR experience. But being an actor, I fear that it might take away audience from movie theatres as they may get hooked to the VR experience,”
The VR Lounge comes equipped with four pods that contain an OMEN gaming laptop provided by HP.
“Being the innovators in the realm of cinema, it is our continuous endeavour to be in sync with world’s latest technologies and VR is the next big thing that we have brought for the Indian audience,” said Ajay Bijli, Chairman and Managing Director, PVR Ltd, reports Errabus. “We are delighted to partner with HP given their unmatched expertise in the technology domain. VR is the reigning trend in the entertainment industry and we are sure our patrons will have a great time exploring it.”
“HP’s innovation in the area of VR is yet another first from us where we continuously strive to provide the latest technology and world class experience to our customers,” added Ketan Patel, Senior Director, Personal Systems, HP Inc. India. “Our partnership with PVR will bring the best of technology for PVR patrons to touch and feel virtual reality.”
New VR facilities are popping up all over the world. From the VR experience at Madame Tussauds in New York, to the facility just announced in Leeds, UK.
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