Music content platform MelodyVR has announced a partnership with Universal Music Group to bring virtual reality music experiences featuring UMG’s catalogue of artists to the platform.
Following on from MelodyVR’s addition of the Warner Music Catalogue to the platform in December last year, MelodyVR will now be able to offer content featuring artists from Universal Music Group’s significant roster. The content platform app will enable users to watch 360-degree video of concerts and see exclusive behind-the-scenes content such as interviews and backstage footage.
Anthony Matchett, CEO of MelodyVR, said: “We’re incredibly excited to announce our agreement with Universal Music and look forward to working with their acclaimed roster of artists to create even more amazing VR experiences. We’re proud to feature Universal Music artists on the MelodyVR platform and we can’t wait to show music fans across the globe what we’ve been creating together.”
Michael Nash, Executive Vice President, Digital Strategy at UMG, said: “At Universal Music, virtual reality is one of several exciting new arenas, enabled by the evolution of technology, which we are developing for our artists to create deeper connections with their fans. Given the depth of engagement possible with VR, many of our artists are interested in producing more of this content and we have a robust pipeline of projects coming soon. We’re excited to work with MelodyVR to make these incredible new experiences available on their platform.”
MelodyVR is currently in Beta and is seeking testers to try the early version of the app and report feedback. You can sign up at the official MelodyVR website.
VRFocus will bring you further information on MelodyVR and related apps when it comes in.