Adobe have unveiled new technology to integrate their new advertising products with Amazon’s digital assistant Alexa and Microsoft’s HoloLens mixed reality (MR) product.
The new technology uses Adobe Sensei, a machine learning platform in order to facilitate the integration. Adobe suggest that with the new technology, it would be possible for someone wearing the HoloLens to be standing in Times Square in New York, and the iconic billboards around them would all display personalised adverts.
The HoloLens integration would also allow retail employee using the technology to see what products within a store are doing well, in order to better emphasise different products and improve store layout.
Adobe are also wanting to personalise the experience for those using Amazon Alexa, for example, using Adobe’s Experience Cloud to ask Alexa for the number of air miles they might have. Then Alexa and the Adobe Experience Cloud could combine this information to be able to alert the user when certain relevant offers or promotions become available.
Adobe is experimenting heavily with virtual reality and augmented reality advertising and analytics. They are working on technology to introduce interactive adverts to the VR cinema viewing experience, which they displayed at the Mobile World Congress in Barcelona in February.
You can watch a video going into detail on how the integration will work below.
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