Maker of household products such as Glade and Pledge, SC Johnson have produced a 360-degree virtual reality (VR) film called Under The Canopy as part of their campaign to promote conservation of the rainforest.
Under The Canopy is a journey through the Amazon rainforest, in which the viewer is guided through the lush tropical landscape by the indigenous people who live there. Viewers can have the experience of swinging from trees and diving into rivers as they find out more about the rainforest and why it is so important to our planet.
SC Johnson has launched the VR film as part of a broader campaign to raise awareness and help conservation efforts. The company has announced that for every acre of rainforest that is protected through donations to Conservation International (CI), SC Johnson will match the donation acre-for-acre up to 5,000 acres.
“SC Johnson has supported a number of global forest protection efforts over the years as part of our commitment to sustainability,” said Kelly M. Semrau, Senior Vice President – Global Corporate Affairs, Communication and Sustainability at SC Johnson. “We will continue to work to support the preservation of rainforests and Earth’s other critical resources for future generations.”
SC Johnson says it is committed to trying to attain net zero deforestation by 2020, by implementing the use of sustainable pulp, paper and packaging.
You can experience the Under The Canopy VR film through the Jaunt VR app. Donations to Conservation International that will be matched by SC Johnson can be made at the CI website.
VRFocus will bring you further news on VR films and related topics as they come in.