Tomorrow sees the return of the annual PG Connects London event with the inaugural VR Connects London taking place alongside. VR Connects London is an industry focused conference which’ll feature virtual reality (VR) professionals and companies from across the world. Most recently World of Tanks developer Wargaming.net announced it’ll be in attendance, with its director of special projects Tracy Spaight set to discuss content marketing.
Wargaming.net maybe best known for its popular online vehicle combat title World of Tanks, but over the past year or so the studio has been actively keeping the history of the vehicles and events they took part in alive through VR and augmented reality (AR) experiences. These have included content for museums around the world, such as the National Museum of the Royal Navy, the RAF Museum, the Tank Museum at Bovington, and the Pacific Battleship Centre.
“The Wargaming team is passionate about history,” said Spaight. “We are committed to ‘getting it right’ in the exacting recreation of each of the tanks, planes, and ships represented in our games. Our players appreciate our attention to historical detail and support our museum partnerships over the past few years.”
For VR Connects London, Spaight’s talk in the business track segment, titled Content Marketing Through VR & AR, looks at these partnerships with the official description stating: “Through these collaborations we have helped to solve some of the outstanding challenges faced by museums today – to wit, how to reach ‘digital natives’, who grew up in a different media environment than baby boomers, and how to make inaccessible areas of the museum (such as the engine room of a destroyer) accessible. This talk explores why we work with museums, the challenges of doing so, and the benefits (to both parties) of these exercises in content marketing and corporate social responsibility.”
VRFocus will be following what’s going on at VR Connects London, so stay with us for more details.