This month streaming TV service Hulu in collaboration with live entertainment specialist Live Nation, will be launching a new immersive virtual reality (VR) documentary series ON STAGE.
The multi-part series aims to give a rare glimpse into an artist’s world, taking viewers on a journey looking at the creative process of an artist’s live music experience, and what inspires them on and off the stage.
“Virtual Reality is an entirely new medium, and ON STAGE is a first-of-its kind premium music experience,” said Noah Heller, VP of Emerging Technology at Hulu. “Our partnership with Live Nation, a company that is synonymous with connecting music fans with their favorite artists, has allowed us to create an experience where you, the fan, are on the stage for the performance, and backstage with the artist. The result is a highly intimate experience that you cannot find anywhere else.”
Debuting on 26th January, the first episode of ON STAGE will feature Grammy Award-winning and multi-platinum recording artist, Lil Wayne. It’ll showcase footage from Lil Weezyana Fest and give fans a look at his life off the stage. While the next instalment – available later in the year – will be on Major Lazer – the collaborative project of Diplo, Walshy Fire and Jillionaire. It’ll follow the group as they perform in Kingston, Jamaica and explore the roots of modern Dancehall.
“We are confident that virtual reality and immersive content around live music can deepen an artist’s relationship with fans and expand their audience,” said Kevin Chernett EVP, Global Partnerships & Content Distribution Live Nation. “Our content series with Hulu lets anyone transcend into an immersive world and feel like they are side by side with the featured artist – a thrilling journey that fans couldn’t otherwise access.”
Each episode will be viewable on the Hulu VR app across Google Daydream, Playstation VR, Oculus Rift and Samsung Gear VR headsets.
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