In a move that could prove to be the making of the studio, cinematic virtual reality (VR) creators Felix & Paul Studios have announced a deal with Twentieth Century Fox’s Fox Innovation Lab that will see the Montreal based company tasked with developing and producing VR experiences based on Fox’s rich catalogue of films and television shows.
The announcement caps a great 2016 for Felix & Paul, who, along with continuing to develop their team, celebrated winning an Emmy® Award earlier this year and who since their founding worked on a number of critically acclaimed projects. Having previously worked with films such as Jurassic World, with Cirque du Soleil (twice) and notable figures in both sport and global affairs.
The Fox Innovation Lab had previously worked with Felix & Paul in 2015 creating an experience based on Fox Searchlight’s WILD. It’s own mandate goes far beyond VR however, and to all areas of the product cycle from production and marketing to distribution across all of Twentieth Century Fox’s divisions. Its this partnership that sees it continue to develop the conglomerate’s use of new technologies, such as 4K Ultra HD which has begun to become more popular in recent months.
Felix & Paul Studios’ Chief Content Officer Ryan Horrigan explained the deal. “The Fox Innovation Lab has long understood that virtual reality requires an entirely new language of storytelling, enabling audiences to engage with characters and stories in ways never before possible. Fox continues to take a major leadership role in this new medium and we are thrilled to have the opportunity to co-produce premium cinematic VR experiences and series that will captivate audiences worldwide.”
“Felix & Paul Studios is a visionary studio that represents the highest caliber of immersive and engaging experiences.” Continued Twentieth Century Fox Home Entertainment and Fox Innovation Lab President Mike Dunn. “And their vision for bringing virtual reality to mainstream audiences makes them a perfect partner to help realize the possibilities for the future of consumer entertainment, from both a creative and technical perspective.”
According to both parties the first collaboration will be revealed early next year. VRFocus will bring you news about it when it is announced.