Christmas is almost upon us and HERE BE DRAGONS, a specialist virtual reality (VR) production studio (formerly Vrse.works), has created a new immersive experience for Samsung called The Night Before in partnership with Wieden + Kennedy Portland and Deluxe VR.
Themed around the holidays, The Night Before transports viewers to the North Pole aboard Santa’s sleigh, where he then journey’s around the globe spreading Christmas joy.
You can watch the 360-degree video through Samsung VR on a standard monitor or via the app on Gear VR. Or if you’re in the area head down to one of the following three locations, either The Grove in Los Angeles, Herald Square in New York or Samsung 837 in Manhattan’s Meatpacking District.
“The Night Before feels like a defining moment in cinematic and narrative storytelling for virtual reality, and we’re very proud of how Nima Nourizadeh and team – through Wieden + Kennedy Portland’s charming story – captured the magic and spirit of Christmas,” said Patrick Milling-Smith, partner & president of HERE BE DRAGONS. “We hope that intertwining the wonderment of VR with our version of Santa’s busy night creates a timeless experience for all ages to enjoy.”
”Visual quality is incredibly important for immersion which is why we captured the footage using our custom 8K Red Helium VR Rig,” said Fredrik Montan Frizell, executive producer and chief operating officer of HERE BE DRAGONS. “The superior capture capabilities of this setup – in conjunction with the ability of Samsung Gear VR to support cube maps and h.265 codec – sets this 4D experience apart from anything else seen before.”
Check out the full list of times and dates for The Night Before, and for further HERE BE DRAGONS coverage keep reading VRFocus.
The Night Before hours of operation:
Herald Square, New York City
Friday, December 9 – Friday, December 23 9AM -9PM
Saturday, December 24 9AM -6PM
Sunday, December 25 CLOSED
Monday, December 26 – Friday, December 30 9AM – 9PM
Saturday, December 31 9AM -6PM
Samsung 837, New York City
Monday – Friday 11am – 9pm
Saturday 10am – 10pm
Sunday 10am – 8pm
Sunday, December 25 CLOSED
The Grove, Los Angeles, CA
Friday, December 9 10AM-11PM
Saturday, December 10 9AM -11PM
Sunday, December 11 9AM -10PM
Monday, December 12 – Friday, December 23 9AM -11PM
Saturday, December 24 9AM -6PM
Sunday, December 25 CLOSED
Monday, December 26 -Thursday, December 29 10AM -9PM
Friday, December 30 9AM -10PM
Saturday, December 31 10AM -6PM