UK-based virtual reality (VR) production studio Visualise is prolific in its content output, collaborating with global brands and companies around the world. Its latest VR project has just been unveiled, a 5D experience for low-cost airline Norwegian Airlines and Boeing at Westfield Stratford City.
Created to promote Norwegian’s low-cost direct flights to the US on the Boeing 787 Dreamliner, Visualise was tasked with producing an immersive two minute 360-degree video aboard the aircraft, transporting viewers into the cabin and showcasing the level of service provided from the cabin crew and specialist features of the 787 Dreamliner.
Using VR head-mounted displays (HMDs), participants can experience the sounds and motion of a Norwegian Boeing 787 Dreamliner flight in the economy and Premium cabins, with the goal to entice potential holidaymakers to Norwegian’s low-cost transatlantic fares from £135
Henry Stuart, CO-Founder & CEO of Visualise comments: “This project was particularly interesting for us as we also created an app that allows for remote controlling of multiple Gear VR headsets for simultaneous video playback. This was necessary to ensure the activation at Westfield worked seamlessly and it’s great to utilise these skills as well as our traditional VR capabilities.”
Stine Steffensen Børke, VP Marketing at Norwegian said: “Norwegian has always been a trailblazer in technology with free Wi-Fi on all European flights and now we’re the first airline in the UK to offer a virtual reality USA holiday. As we continue to take off in the UK, we’re embarking upon the most eye-catching ways consumers can engage with our brand by demonstrating that low-cost can mean high quality in a truly fascinating way.”
The airline is also encouraging customers to use #USAtheNorwegianWay on social media to enter into a prize draw for the chance to win a holiday to any one of Norwegian’s eight USA destinations direct from London Gatwick.
If you want to checkout the 5D experience the pop-up is now open until 14th December 2016 every day from 10am – 7pm, except Sunday, which is open from 12pm until 6pm, and is located at The Gallery in Westfield Stratford City.
VRFocus will continue its coverage of Visualise, reporting back with any further announcements.