Super Ventures launches first fund and incubator dedicated to augmented reality

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For the past 20 years, our team has been building an ecosystem around technologies we believe are bringing superpowers to the people: augmented reality, virtual reality and wearable tech. We believe these technologies are making us better at everything we do and will overtake personal computing as the next platform. To help breed these superpowers, we are launching Super Ventures, the first incubator and fund dedicated to augmented reality.

“Establishing an investment fund and incubator furthers our influence in the AR space by allowing us to invest in passionate entrepreneurs and incubate technologies that will become the foundation for the next wave of computing,” said Super Ventures Founder and GM, Ori Inbar.

Today we are announcing our inaugural fund of $10 million along with initial investments in several AR companies including Waygo, a visual translation app specializing in Asian languages, and Fringefy, a visual search engine that helps people discover local content and services. Our fund will also invest in technologies enabling AR, and we are separately backing an unannounced company developing an intelligence system to crowdsource visual data.

“I am extremely excited to be working with Super Ventures,” said Ryan Rogowski, CEO of Waygo. “The Super Ventures team has an impressive amount of operational experience and deep connections in the AR community that are sure to help Waygo reach its next milestones!”

“We feel each and every Super Ventures team member provides substantial advantages to Fringefy from technical aspects, to the user experience, and business strategy,” said Assif Ziv, Co-founder of Fringefy. “We are excited to tap into the Super Ventures team’s immense network and experience.”

“Super Ventures is building an ecosystem of companies enabling the technology that will change how computers — and humans — see and interact with the world,” said the CEO & co-founder of the unannounced company. “We are truly excited to be part of this brain trust, and to leverage the network and expertise of the Super Ventures team.”

The Super Ventures partnership is made up of Ori Inbar, Matt Miesnieks, Tom Emrich and Professor Mark Billinghurst.

Ori Inbar has devoted the past 9 years to fostering the AR ecosystem. Prior to Super Ventures he was the co-founder and CEO of AR mobile gaming startup Ogmento (now Flyby Media — acquired by Apple). He is also the founder of AugmentedReality.org, a non-profit organization on a mission to inspire 1 billion active users of augmented reality by 2020 and the producer of the world’s largest AR, VR and wearable tech event in Silicon Valley and Asia, AWE. Ori advises dozens of startups, corporations, and funds about the AR industry.

Matt Miesnieks most recently led an AR R&D team at Samsung and previously was co-founder & CEO of Dekko, the company that invented 3D AR holograms on iOS. Prior to this, Matt led worldwide customer development for mobile AR browser Layar (acquired by Blippar), and held executive leadership roles at Openwave and other mobile companies.

Tom Emrich is the founder of We Are Wearables, the largest wearable tech community of its kind, which has become the launch pad for a number of startups. He is also the co-producer of AWE. Tom is well known for his analysis and blogging on wearable tech as one of the top influencers in this space. He has used this insight to advise VCs, startups and corporations on opportunities within the wearable tech market.

Professor Mark Billinghurst is one of the most recognized researchers in AR. His team developed the first mobile AR advertising experience, first collaborative AR game on mobile devices, and early visual authoring tools for AR, among many other innovations. He founded the HIT Lab NZ, a leading AR research laboratory and is the co-founder of ARToolworks (acquired by DAQRI), which produced ARToolKit, the most popular open source AR tracking library. In the past he has conducted innovative interface research for Nokia, the MIT Media Lab, Google, HP, Samsung, British Telecom and other companies.

“The next 12–18 months will be seen as the best opportunity to invest in augmented reality,” said Matt Miesnieks. “Our goal is to identify early-stage startups developing enabling platforms and provide them with necessary capital and mentorship. Our guiding light for our investment decisions is our proprietary industry roadmap we’ve developed from our combined domain expertise. The companies we select will be the early winning platforms in the next mega-wave of mobile disruption.”

“Our team will take a hands-on approach with the startups, leveraging our industry experience, research knowledge and networks to help them meet their goals while part of the incubator,” added Professor Mark Billinghurst.

“Unique to Super Ventures is the community we have fostered which we will put to work to help support our startups,” said Tom Emrich. “Our community of over 150,000 professionals not only gives us access to investment opportunities early on, it also offers a vast network of mentors, corporate partners and investors which our startups can rely on to succeed.”

Join us in bringing superpowers to the people.


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Super Ventures launches first incubator and investment fund dedicated to Augmented Reality

SAN FRANCISCO, Feb. 17, 2016 /PRNewswire/ Super Ventures launched today as the first combined incubator and investment fund dedicated to augmented reality (AR). The firm will fund and accelerate early-stage startups developing technologies that give people superpowers by augmenting the human experience. Super Ventures aims to drive innovation and growth in augmented reality by investing in startups which share its vision that augmented reality, virtual reality (VR) and wearable technology will overtake personal computing as the next platform.

“From startups to labs to communities, our team has been building the AR ecosystem for the past 20 years,” said Super Ventures Founder and GM, Ori Inbar. “Establishing an investment fund and incubator furthers our influence in the AR space by allowing us to invest in passionate entrepreneurs and incubate technologies that will become the foundation for the next wave of computing.”

Along with the debut of its inaugural $10 million fund, Super Ventures is announcing its initial investments in several AR companies including Waygo, a visual translation app specializing in Asian languages, and Fringefy, a visual search engine that helps people discover local content and services. The fund will also invest in technologies enabling AR, and is separately backing an unannounced company developing an intelligence system to crowdsource visual data.

The Super Ventures partnership is made up of Ori Inbar, Matt Miesnieks, Tom Emrich and Professor Mark Billinghurst.

“The next 12-18 months will be seen as the best opportunity to invest in augmented reality,” said Matt Miesnieks. “Our goal is to identify early-stage startups developing enabling platforms and provide them with necessary capital and mentorship. Our guiding light for our investment decisions is our proprietary industry roadmap we’ve developed from our combined domain expertise. The companies we select will be the early winning platforms in the next mega-wave of mobile disruption.”

“Our team will take a hands-on approach with the startups, leveraging our industry experience, research knowledge and networks to help them meet their goals while part of the incubator,” added Professor Mark Billinghurst.

“Unique to Super Ventures is the community we have fostered which we will put to work to help support our startups,” said Tom Emrich. “Our community of over 150,000 professionals gives us access to investment opportunities early on, and provides a network of mentors, corporate partners and investors which our startups can rely on to succeed.”

About Super Ventures
Super Ventures is an incubator and investment fund dedicated to Augmented Reality. We invest in passionate entrepreneurs developing technologies giving people superpowers that augment the human experience: AR, VR and Wearable Tech. Our leadership team embeds themselves as part of our startups to successfully launch their products and reach their next funding milestones.

Learn more at www.superventures.com or on Twitter at @Super_Ventures

SOURCE Super Ventures

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ARmedia Dealer 2.0 for Tablets and Smartglasses

Many vendors in the Augmented Reality space today provide platforms that promise to support technicians with AR enabled procedures for service and maintenance also in the automotive sector. But few do really offer the technical features that are required to deal with real world scenarios.

The majority of the platforms employ planar images to trigger the AR contents. On the other hand, one of the key requirements of any enterprise class AR maintenance solution is the capability to deal with real equipment and parts. Indeed, not always real engines or mechanical parts can be identified or tracked by means of 2D images. Thanks to ARmedia powerful tracking methods, the ARmedia Dealer 2.0 solution provides the features that are required to identify and track 3D parts with the required flexibility, while at the same time enabling the access to step-by-step instructions and information relevant for diagnostics.

The solution is the outcome of the joint effort of Inglobe Technologies, a leading Augmented Reality Developer, and Lynx International, Inglobe’s sister company that provides leading services for the automotive sector. The platform that enables AR information for diagnostic and maintenance purposes is thought for Tablets and Smartglasses (Epson Moverio) and has the flexibility to extend the support to other devices as well. Thanks to a unique Mixed Reality feature, the platform can be used in association also with Virtual Reality glasses, like Samsung Gear, in low-cost blended AR/VR Training experiences.

The videos below show the solution in action:

For more information about Inglobe’s Smart Maintenance solutions please read also this:

http://www.inglobetechnologies.com/wp-content/uploads/2014/06/Smart-Maintenance-041213_en.pdf

About Inglobe Technologies

Inglobe Technologies is a computer vision company based in Italy that specializes in the development of mixed reality software and solutions. Best known for the ARmedia platform, Inglobe Technologies supports more than 50.000 registered users worldwide in creating augmented reality contents by means of powerful and easy to use AR content creation tools. More information on the company website http://www.inglobetechnologies.com

About Lynx International

Lynx International is a leading Service Provider for the Automotive sector. The company develops and implements solutions to improve productivity and efficiency, providing innovative systems especially suited for the NSC and Dealer Network. Thanks to its long lasting expertise, Lynx serves some of the most important Motor Companies worldwide. More information about Lynx: www.lynx-international.com

ARmedia SDK v2.0: a New Tool to Build AR Cultural Heritage Apps

Being able to provide contextual, high quality and spatially aligned digital information to real objects in Cultural Heritage sites is one of the biggest challenges for developers who try to provide a unique experience to their App users. This is what Augmented Reality is for.

But not any Augmented Reality tool is suitable to deal with all the relevant issues that are emerging in this exciting area. Some App developers know very well that geolocation is fine to build easily accessible info points, but it is not enough. They understand that Beacons might help in some circumstances to locate information, but are not always a good fit. Some others already appreciate the potential of image recognition in order to be able to overlay information onto the real environment in the domain of interest. What’s more important is that even more developers recognize the importance of being able to recognize not just images and locations, but also compelx objects and situations and that a combination of methods would allow to address the development challenge more effectively.

In order to help developers deal with such challenges, at Inglobe Technologies we have worked hard to add new features to the ARmedia Augmented Reality SDK. The new ARmedia SDK v2.0 provides different tracking methods -including geolocation, planar images, device motion, 3D object tracking- alongside with 360° panoramas and interactive 3D contents on mobiles . The methods are packed together in such a way that they can be easily integrated into a single app. For more information take a look at this presentation:

ARmedia SDK: new Features and Capabilities

And here goes a video that shows some of the features at work

If you are an interested reader, you can start to develop your own mobile Apps based on those features by downloading the SDK today:

http://dev.inglobetechnologies.com

and make yourself familiar with the technology by requesting a free trial subscription.

Hope you’ll enjoy it!