Augmenting the human experience: AR, wearable tech, and the IoT

As augmented reality technologies emerge, we must place the focus on serving human needs. Augmented reality (AR), wearable technology, and the Internet of Things (IoT) are all really about human augmentation. They are coming together to create a new reality that will forever change the way we experience the world. As these technologies emerge, we […]

The state of Augmented Reality

A look at AR today and how we need to design it for tomorrow. Unlike virtual reality (VR), augmented reality (AR) provides a gateway to a new dimension without the need to leave our physical world behind. We still see the real world around us in AR, whereas in VR, the real world is completely […]

Announcing: “Augmented Human: How Technology is Shaping the New Reality”

Augmented Human by Helen Papagiannis, Published by O’Reilly I’m SUPER excited to announce my book, Augmented Human: How Technology is Shaping the New Reality. You may remember the book being titled, “The 40 Ideas That Will Change Reality”… I’m thrilled to share it’s now morphed into something even BIGGER and is being published by O’Reilly. Pre-orders are […]

AR and VR: Our Deep Wish to Make the Virtual Real

When we close our eyes at night we enter a virtual dream world. We can fly, see loved ones who’ve passed, and defy the limits of physical reality. Time, space, and our bodies are different in our dreams. Anything is possible and the rules of the physical waking world no longer apply. Our imagination reigns […]

AR For Marketing Conference (29th April)

There are just 2 weeks left to book your place at the The Augmented Reality Marketing Conference & Business Exchange, which is taking place at Croke Park, Dublin. (29th April 2015).

AR and VR work will be showcased for Tesco, HSBC, Ted Baker, Lufthansa, Honeywell, Mercedes, Heat and Grazia Magazines, River Island, Lacoste, Capita, New Look, VISA and Pizza Hut to name a few.

In addition there will be a ground-breaking Oculus Rift VR Project to MENA for a Fortune 200 Aviation company, an art gallery using extensive AR to enliven experience with commercial benefit and specific practical projects in construction, medical, entertainment, advertising, publishing, education and retail.

There is an awesome agenda and you’ll have the opportunity to try out the latest wearable tech including Oculus Rift, Epson Movario, Vizux, Google, Melon Headband, and Meta Glasses.

Topics include:

  • Augmented Reality: The 8th Mass Medium
  • How wearables will impact on AR adoption across different sectors
  • Futurology and where the next wave of mixed reality will intersect
  • Let’s Get Real – Ground-breaking Virtual & Augmented Reality
  • From Engine Room to Museum Hall. How innovations can deliver the right content in the right context for both enterprises and cultural institutions
  • When AR stands for Actionable and Realistic: how to keep it simple yet effective
  • Harnessing AR in Experiential Marketing so as to maximize ROI
  • The advertising opportunities that Virtual & Augmented Reality bring to brands
  • Augmented Reality & Virtual Reality = Mixed Reality Marketing
  • How Augmented Reality Has Got Social
  • Why AR solutions will become essential to healthcare practitioners in all surgical specialties”
  • Technology as a means to improve our world
  • Drag & drop kit for estate agents or developers wanting potential customers to browse a space
  • They will know it when they see it: the potential of AR, and VR, in selling the ideal home

Tickets cost €195 + VAT, €510 + VAT for a group of three. Head over to for more information and to book you place now.

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Optinvent Unveils consumer oriented ORA-X Smart Glass

Optinvent Unveils the Smart Glass that doesn’t make you look like a Creep

 orax1 ORAX2

The ORA-X is a revolutionary mobile device in a disruptive form factor – Forget “Smart Glasses” that look geeky. Enter a new category: Smart Headphones – running Android – with high quality audio – and an adjustable see-through display.


January 05, 2014, Las Vegas, NV. – Optinvent, a world leader in smart digital eyewear, unveils today, for the first time anywhere, the design of its revolution ORA-X smart headphones.

Targeting music lovers on the go, the ORA-X is a brand new category that is part smart glass, part high-end wireless audio headphones. It runs Android and will feature quality audio sound as well as a disruptive see-through retinal projection technology.

“Smart Glasses have been plagued by what I call a ‘paradigm prison’. You can’t make a fashion accessory out of them no matter how hard you try. Consumers are just not ready to embrace looking geeky for the added functionality.” says Kayvan Mirza, CEO and Co-Founder of Optinvent. “The ORA-X is a clean break from this paradigm. Now not only can you hear music, but you can ‘see music’.   And that’s just the tip of the iceberg.   It’s also about hands free mobile computing without looking like a cyborg. It’s about “augmenting your senses” while still looking stylish.”

Imagine watching music videos and clips on the go, searching the web, video conferencing, taking pictures, sharing on social networks, GPS, and all the other uses that smart glasses promise…. without looking like a cyborg. Traditional headphones can give you high quality audio but their functionality hasn’t evolved much beyond that. However, they have become a fashion statement and people can be seen flaunting these colorful head-worn accessories. The ORA-X wants to go further by adding vision. This is a new and compelling user experience and this revolutionary device could mean the end of the “regular” headset. Why just hear when you can see?


The ORA-X is scheduled to be released in 2015. It will run standard Android apps – just like any standalone smartphone or tablet device. It is based on Optinvent’s cutting edge display technology and includes high end acoustics.

On the hardware side, specifications include:

  • Large, transparent virtual display
  • High fidelity speakers w/ active noise cancellation
  • Microphone (for calls and voice commands)
  • Front-facing camera
  • 9 axis motion sensor
  • Wireless connectivity (Bluetooth, Wi-Fi, GPS)
  • Trackpad (mouse and swipe) for tactile interactions with the device
  • High capacity Li-Ion rechargeable battery
  • Powerful microprocessor and GPU with enough memory to support complex applications

For more information, please visit

About Optinvent

Optinvent is a world leader in digital eyewear and see-through retinal projection technology. Optinvent’s team has 20+ years of experience in the field of consumer electronics and is recognized in the industry for developing cutting edge patented technologies and products.


Press contact:

Maiwenn Regnault

(415) 609-0140

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