Lumiere Award Winners Team Up To Create The Virtual Content Group

Lumiere Award Winners Team Up To Create The Virtual Content Group

As VR technology grows, companies will be crossing over into uncharted waters. Many will blaze independently with their ideas, but collaboration is a certainty as well. China and the United States are major players in the virtual reality industry, but certainly aren’t the only ones coming to the table and investing a lot of time and money into immersive tech. We previously reported on a collective including HTC Vive, Sony, and many others that would work together to harness the potential of immersive technology.

The Virtual Content Group (VCG) is a new team composed of French, German, and Australian firms specializing in the experiences born of this technology, and they’re gearing up for expansion after taking home a couple Lumiere awards from the VR Society.

Australia’s 3D Content Hub, Germany’s INVR.SPACE, and France’s Cow Prod are the entities that make up the VCG and their branded work for Samsung and BMW (blended 360-degree video with augmented reality) earned them one Lumiere, with the 360 CGI work based on the Temptation of St. Anthony oil painting by Bosch earning them the other. The awards are given to work that highlights impactful technological achievements.

The VCG has more than 150 VR works they’ve produced and co-produced with creators from 13 different countries. The companies that make up the VCG have a collective client list spanning from Disney to Deutsche Telekom. The group is looking to raise investment.

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Three VR Firms Merge to Form Virtual Content Group

In the tech industry its fairly common place for mergers to happen, companies want to use each others expertise to advance their own projects. What’s slightly more unusual is when three businesses decide to do just that, but this week the Virtual Content Group (VCG) officially announced its launch.

France’s Cow Prod, Germany’s INVR.SPACE and Australia’s 3D Content Hub have joined together to form the conglomerate, combining over 15 years’ experience to offer production, post-production and licensing services.

VCG will be able to scale faster and serve larger clients with a regional focus on Europe and Asia-Pacific. “VCG is as an international leader in VR,” said Torsten Hoffmann, VCG co-founder and CEO. “Building our own IP is core to our business model.”

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The new company has operations spanning thirteen countries and a library of nearly eighty VR titles, including Titans of Space and Tomorrow VR. Currently, VCG has produced and co-produced more than 150 VR projects with clients in over 40 countries, including BMW, Mercedes-Benz, Disney, Huawei, Unicef, Sky, Netflix, NBC Universal, Samsung, LG Electronics, Sony and Deutsche Telekom.

Alongside the merger announcement VCG recently won two Lumière awards from The VR Society. These were Best European VR Campaign for the BMWi and Samsung 360° Experience and Temptation of St. Anthony for Les Poissons Volants’ 3D 360 CGI project. The (BMWi)project included both 3D 360 live-action camera capture and augmented reality (AR),” said Sönke Kirchhof, VCG co-founder.

VCG will seek Round-A investment in early 2017 and intends to add more partners later this year. So keep reading VRFocus for further updates.