Snap Inc Introduce Development Kit

With augmented reality (AR) growing in popularity, both among companies and consumers, Snap Inc are offering developers a way to use Snapchat features in other apps, without compromising private account data.

Snap Kit has been created to help developers build products that include aspects of Snapchat. The Snap Kit comes in several modules that can be used for various uses.

Creative kit allows developers to integrate their own stickers, filters, links and other highlights such as high scores and workout statistics right into the Snapchat camera, so developers and creators can add their own spin.

The Login kit lets developers and users login to Snapchat account as a quick, secondary way to login to unlock new features on Snapchat and other apps.

Bitmoji kit means that conversations can introduce Bitmoji stickers even when using messaging on other applications.

Story kit lets developers filter and ember Snapchat Stories which have been publically shared Snapchat Stories into other apps and services.

Snap Inc have been pushing community involvement in recent months, offering up tools such as the Snapchat Lens Studio that allows users to create AR face lenses. This went along with the previously released World Lenses.

Snapchat New World Lenses_1

The company seems to be aiming to expand its reach further into AR by offering a simple and accessible way to begin designing and creating AR content, with Snap kit aimed more at professional level users.

Snap have also offered its community the ‘Puggerfly’ AR pet as part of a promotion with UK mobile company Three, which offers its customers unlimited time on Snapchat without it using up the 4G data allocation.

Further information about Snap Kit be found on the Snapchat website. Fur further news and coverage on Snapchat and other AR apps and services, keep checking back with VRFocus.

Snapchat Unveil Puggerfly AR Pet

Snapchat has shown a definite willingness to embrace augmented reality (AR) recently, and has now gone a step further with the announcement of a new kind of Snapchat AR pet called the puggerfly.

The pug has become beloved to many denizens of the internet thanks to its cheerful nature and faintly ridiculous appearance that makes it a great candidate for perennially popular internet memes. Snap and UK mobile company Three have combined the pug with the butterfly to create a new kind of creature to be a virtual pet.

snap AR Pet

Combining elements of virtual pets, which have been popular since the 1990s along with modern AR technology Snap have created a kind of AR virtual pet which can be used in seven AR lenses, in selfie mode and in world mode.

Following the puggerfly through its life as it grows up from a playful flying puppy into an adult will tell a story. Users will be able to teach the puggerfly how to recognise your gestures, so a specific gesture command will make your AR friend go and fetch his leash.

In world mode, users will be able to take the AR puggerfly for a walk and see it interact with the real-world environment. The puggerfly will even sync up with real-world time zones, so he is awake during the daytime and sleeping at night.

Snapbooths dedicated to the puggerfly will be in Three retails stores, and users will be able to get an exclusive lens by visiting participating retails stores.

snap AR Pet

Snap have also said that users will be able to use this feature without it eating into the mobile data allocation, though how this works has not yet been confirmed.

The company recently released several new AR features, including an AR face lens editor and a way to shop online in AR. VRFocus will continue to report on new AR features from Snapchat.

Snapchat Release ‘Shoppable AR’ For It’s Augmented Reality Lenses

Snapchat have released a new addition to it’s augmented reality (AR) Lenses features which will let advertisers publish sponsored lenses which users will be able to interact with.

Snapchat Shoppable AR 02

Snapchat AR Lenses serve as an extension to Snapchat’s currently existing shoppable ads which allow advertisers to engage with potential customers directly within the app. It was back in 2015 that Snapchat made their machine learning-based Lenses available to users which allowed for different effects to be applied to their face via the camera and then shared across social media. Following this sponsored Lenses were introduced which encouraged users to overlay an advertisement onto their face.

Now, advertisers can include a button to a Lens that will take the user to a website where thy will be able to purchase an associated product. For launch four brands will be rolling out the feature include Clairol, King, STX Entertainment, and Adidas. The button does not just have to be a link to their website though as it can also be set up to play videos or even install an app.

Snapchat Lens Studio

This follows the news that Snapchat Lens Studio will be opening up their development tools to let anyone create their own custom AR Face Lenses. The Lens Studio tool will be open to all and features accessible tools to allow for rapid development and easy publishing. Lens Studio is also adopting GIPHY integration to allow both World and Face Lenses to use animated GIF stickers as well.

The push for new AR interaction with their users is no surprise seeing as last month Snapchat quietly acquired PlayCanvas, a provider of an open-source 3D engine used for virtual reality (VR) and (AR) solutions. The purchase means that Snapchat will be able to leverage PlayCanvas’ platform which might already be the case following these recent announcements.

Though it is unclear how successful the new advertiser focused AR Lenses will be it is sure to be a talking point moving forward. Then again, maybe the success will be measured by how many seflies show up on social media of people wearing their favourite brand.

As Snapchat continue to push their AR Lenses feature and deploy new ways for users to interact with content, VRFocus will be sure to bring you all the latest so stay tuned for more.

Snapchat Owner Shores Up VR Interest With Tight-Lipped Acquisition Of PlayCanvas

Snap Inc, the parent company of Snapchat has reportedly acquired British software startup PlayCanvas, providers of 3D and virtual reality (VR) applications on mobile browsers and social media services.

PlayCanvas Company Logo

Founded in 2011, PlayCanvas has built an open-sourced videogame engine that powers casual videogames on the likes of Facebook and runs in a number of browsers. The software gives developers the chance to developer and deploy products to a number of platforms along with taking advantage of VR capabilities. A number of companies have leveraged PlayCanvas’ solution including the likes of Disney, Nickelodeon and even the casual videogame developer King. As the engine is based on HTML5 and WebGL, it is a flexible engine that is ideal for developers looking to target mobile and web based platforms.

The news that PlayCanvas has been acquired by Snap Inc comes from the UK financial filings showing the transfer of PlayCanvas shares to Snap Inc which was confirmed last year. Since then a trademark for the PlayCanvas name by Snap Inc has been submitted as well. There is no note of how much Snap Inc paid for the shares.

PlayCanvas Snap Shares

Snap Inc have been picking up additional companies since last year with the acquisition of French mapping service Zenly for which it paid $213 million (USD) and the Swiss team behind Strong.Codes, which helps to block copycats from replicating code. Now with PlayCanvas, the company has an extra set of tools which they can leverage to fit their needs though, as of now, it is unclear what that could be.

Chinese web giant Tencent took a stake in Snap Inc last November as well to allow for the took companies to work together on mobile gaming. This, alongside the other acquisition, could be the sign of the company looking to introduce gaming into the Snapchat app. That they are looking to make use of the app and provide addition means of augmented reality (AR) experiences. Until Snap Inc make an official statement all we can do is guess but the combination of companies along with the large install of users would make a good starting point for AR products.

VRFocus will be sure to bring you all the latest on this stories as it develops so stay tuned for more.

Snapchat Launches Lens Studio for Making AR ‘Lenses’

Lens Studio is a new Mac and Windows desktop app from Snap Inc. for creating, publishing, and sharing augmented reality objects and experiences in Snapchat, as overlays known as ‘Lenses’. The free software has several templates for getting started, and advanced tools for experienced users and professionals.

Image messaging app Snapchat first incorporated camera-based AR with the ‘Lenses’ feature in 2015, which enabled dramatically enhanced selfies using facial tracking. A major update in April 2017 expanded this to the environment in the form of ‘World Lenses’, making use of smartphones’ rear facing cameras to place virtual objects into live, real-world video capture. This form of smartphone-based AR has been bolstered by the introduction of Apple’s ARKit and Google’s ARCore SDKs for iOS and Android, respectively.

Snapchat World Lens content was previously limited to Snap Inc’s own updates and promotional tie-ins, but with Lens Studio it is now possible for anyone to start creating their own World Lens objects and environments (selfie Lens creation is not currently supported), as explained in the announcement on the official site.

“Whether you’re just starting to dabble in 2D animation or are a professional artist interested in creating your own experiences, Lens Studio makes sharing your creation with the world fast and fun!” writes Team Snap. “With the launch of Lens Studio, we’re excited to make Lenses more accessible to creators, and experiences within Snapchat more personal and diverse.”

The new Lens Studio site provides an overview of the software’s capabilities, as well as thorough guides and templates for getting started, all the way through to optimising and submitting your Lens for approval.

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Lens Studio supports FBX and OBJ 3D model formats; the guide suggests those without access to modelling software like Maya or 3ds Max can grab assets from Sketchfab or Poly. For more experienced creators, it also explains the advanced scripting features enabled by the API. Once submitted, a unique Snapcode can be shared (digitally or printed on packaging, stickers, clothing, etc.) for anyone to unlock your Lens in Snapchat.

This is another indication that Snap Inc. intends to be a global force in augmented reality, but it has strong competition, as Facebook also just launched their AR Studio in open beta. Last year, Snap Inc. hired Hollywood effects artist Raffael Dickreuter as a “Concept and Augmented Reality Designer”, and CEO Evan Spiegel was seen wearing ‘prototype AR glasses’ soon after the company acquired Vergence Labs. The resulting Spectacles glasses, launched in November 2016, was seen as the first step towards augmented reality glasses, though function only as a wearable camera for now.

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