The Virtual Arena: The Amusement Business Embraces VR

Guest columnist Kevin Williams, continues his coverage of the emerging VR Out-of-Home entertainment scene, with an exclusive report from the floor of America’s largest dedicated amusement industry show.

The Virtual ArenaThe American amusement trade held their annual convention in the heart of Las Vegas during February, the Amusement Expo International, saw the AAMA, AMOA, along with NBVA trade associations and Lasertag Convention combined to create a dedicated gathering for all aspects of the American digital out-of-home entertainment (DOE) sector.

For the first time, the event comprised a Virtual Reality (VR) Educational Summit, reflecting the impact that VR out-of-home entertainment, along with dedicated exhibitors from the emerging sector, hoping to influence the family entertainment centre, leisure entertainment and location-based entertainment business landscape.

The issue with new entrants into the established amusement landscape is the learning curve that these start-ups must undertake to establish themselves; so, turning Amusement Expo into an impromptu beauty pageant of the latest VR platforms developed to capture the public’s and operator’s attention.

One of the traditional amusement trade to embrace VR in this sector, BANDAI NAMCO Amusement represented A.i.Solve’s WePlayVR – the maze enclosure based system that has individual players navigating the virtual environment wearing a backpack and HTC Vive headset. As well as revealing plans for BANDAI NAMCO to bring their VR ZONE Portal facility concept to the States, later in the year – something VRFocus covered last month as they look to further expand the chain throughout the US and Europe, particularly the UK.

2018 Amusement Expo International - WePlayVR

Another developer of this approach was TRIOTECH, partnered with Asterion VR, to develop their ‘VR Maze’, running the Virtual Rabbids: The Big Maze – again with a single player backpack approach. The Ubisoft property was also on display on the LAI Games booth with their Virtual Rabbids: The Ride – this time a two rider VR motion experience using D-BOX motion hardware.

2018 Amusement Expo International - TRIOTECH and Asterion VR
A player is prepared to navigate the VR Maze
2018 Amusement Expo International - Virtual Rabbids
A wild ride, racing through the Rabbids universe.

The need to generate a strong ROI from operating VR hardware has seen many multiplayer approaches, Creative Works represented Hologate VR at Amusement Expo – the four-player enclosure, uses a ceiling tethered HMD approach (again, with HTC Vives); strong initial sales seeing the company working on their own and licensing content to support the platform.

 

2018 Amusement Expo International - Hologate
Players do battle in Hologate VR

Amusement manufacturer and distributor, UNIS Technologies has partnered with Virtuix to present the Omni Arena – the two and four player configuration arena stage utilizes the companies omni-directional platform. Virtuix promoting that already some 2,500 of their platforms were in operation at some 500 location-based facilities internationally.

2018 Amusement Expo International - Omni Arena
Frantic competition on the Omni Arena.

Another omni-direction system on display at the Las Vegas show was represented by FOCUS VR, showing the Cyberith Virtualizer – this approach was more based on offering a delivery platform for VR arcades. Several new exhibitors to the amusement trade took this approach, with the likes of Springboard VR, who have created a turnkey package for those wanting a plug-and-play VR arcade approach.

2018 Amusement Expo International - Cyberith Virtualizer
The Virtualizer being put through its paces

Content for the virtual arcade was also provided by exhibitors such as EscapeVR – offering a room-scale escape room experience in a virtual environment.  While the ability to capture footage of the player within the virtual environment was offered through Blueprint Reality’s MixCast platform. The company bringing a Windows Mixed Reality system from Acer, to demonstrate their platforms versatility.

2018 Amusement Expo International - Mixcast
The MixCast platform running in conjunction with the Acer headset

Also walking the show floor were several of the up and coming operators and developers of new VR arcade locations, hardware and content – many sitting in on the VR Educational Summit sessions dedicated to the new technologies opportunity for amusement application.

Free-roaming (Arena Scale) VR experiences has gained great momentum in the DOE scene, exponents of this could be found on and off the show floor, including exhibitor Modal VR, presenting their PING experience. The system using a special tracking architecture, linked to mobile VR (Samsung Gear VR derivative) headsets – players taking part in a virtual game of an interpretation of the Atari classic Pong.

2018 Amusement Expo International - Ping
Player’s prepare for a one-on-one game of virtual PING.

While, Hyperverse promoted their own VR free-roaming solution at the show, based on backpack PC’s and Oculus VR CV1 headset. To experience a full free-roaming VR system, all the delegates had to do was travel down the Strip to the MGM Casino, and their new Level UP entertainment location, which has newly installed a Zero Latency four-player backpack VR system and a suite of games.

2018 Amusement Expo International - Kevin Williams At Zero Latency
Kevin Williams and associate suit up ready to play at Zero Latency in the MGM Casino.

It is the reality of the actual hardware deployment in the field that will validate its worth from this business. Already the Zero Latency system will soon be joined by at least two new free-roaming installations in Las Vegas – and along with the other fielded VR entertainment systems on display, it looks to be a very interesting time for this emerging market. It will be interesting to see their penetration into the Western market – watch this space for more coverage from this sector.

The Virtual Arena: London’s VR Amusement Extravaganza

As can be seen in The Virtual Arena’s IAAPA’17 coverage, the adoption of virtual reality (VR) technology into the international scene has continued apace – and the UK and Europe scene are no different. Kevin Williams continues his exclusive coverage of developments in the International VR Out-of-Home entertainment scene – by visiting the UK’s largest amusement trade show.

European Amusement and Gaming Expo (EAG) 2018
The amusement trade floor.

The 9th European Amusement and Gaming Expo (EAG) International Visitor Attraction Expo (VAE) at London’s ExCel venue, held last week – and the impression that immersive virtual attractions were having on the scene was self-evident, where last year there had be no exhibitors, this year’s event so a major upswing in interest in this technology.

British based company Immotion was one of the most prominent VR exhibitors with the full range of their VR amusement pieces. Fresh from the opening of their VRStar facility in Bristol – you can see a video of The Stinger Report’s coverage of the venue below. The company was presenting their systems to the show’s attendees – with their motorcycle, race car, and 9D simulators, developed by Chinese VR park developer LEKE VR and all running Depoon DP E3 headsets.

Another appearance of the Chinese VR manufacturing scene was on a UK distributor’s booth – with the company Movie Power exhibiting their VR Family, six-seater ride simulator platform running 3Glasses headsets. The system, as it stands,  represents the early phase of VR amusement development with much of the limitations of earlier times evident.

Riders “experience” the thrills of the VR Family

One of the latest phase of VR ride simulators was represented by the same UK distributor representing the LAI Gaming Virtual Rabbids Ride – the two-seat D-BOX powered simulator offering three ride experiences based on the popular Ubisoft property (running HTC Vive headsets).

Thills and spills with the Rabbids

The amusement developer UNIS was represented by their UK distributor who brought over to the show their Omni Arena platform, based in turn around the Virtuix Omni-direction platform. They were also running their brand-new Omni Arena eSports tournament platform, all of which were also operating with HTC Vive headsets.

Omni Arena At EAG VAG 2018
Competitive action from the Omni Arena

European firm Hologate started 2018 following on from the success achieved during 2017, bringing their Hologate VR platform to the London show at their own booth. The system running had up to four-players taking part in a frantic shoot ’em up experience, defending their position. The system using a novel ceiling mounted tether system with their HTC Vive headsets to address the issue of cable management. The company revealed plans for a brand-new videogame to be launched on their platform soon.

Hologate At EAG VAG 2018
Fully immersed witnin the Hologate universe

Represented by distributor BANDAI NAMCO, the company A.i.Solve presented their WePlayVR system to the EAG attendance. The system using a backpack PC and HTC headset system, with the players navigating the virtual environment within their specially developed enclosure incorporating vibrating panels and special maze layout. With already sixteen units placed in the field, the hardware has gained much interest.

AiSolve's WePlayVR At EAG VAG 2018
Navigating the virtual labyrinth from A.i.Solve

Eastern European based Stereolife brought three examples of their VR platforms, with their Flyer, a single player motion capsule with unique motion platform, offering 15 different experiences including interactive games as well as rides. Their stand-up EMotion platform, and their Rifter twin seat motion simulator using VR experiences. (All the systems powered by Oculus Rift head-mounted displays).

 

The single seat Flyer platform.

Along with the rest of the amusement sales on display at EAG 2018, the show organizers also held for attendees a one-day seminar covering the impact of VR and the amusement trade, moderated by KWP, allowing operators to hear from manufacturers, VR arcade operators and industry specialist on the issues and opportunities this technology offers their business. It popular and with standing room only.

A seminar on how business can profit from VR.

An explosion of VR Arcades has hit the Western market, and KWP recently visited several the newly emerging venues in the UK (you can find a video of some of those visited here). There continues to be a growth in developer in the capital, with London seeing plans for the opening of a dedicated VR Arena-Scale entertainment operation for later next month following on from the temporary Star Wars VR experience that opened last month.

The hard nose amusement and attractions trade now looking to see VR entertainment products generate serious revenue to prove their ability to prove a competitive opportunity to the other immersive entertainment tech that is gaining traction in the industry. While consumer application of VR fight to find its footing, the Out-of-Home entertainment scene seems to be gaining momentum.

Expect more news of major developments in the VR Out-of-Home entertainment scene in the coming weeks – with a special report from America’s leading amusement trade event in Las Vegas, and many exclusive new hardware and facility announcements – be sure to look out for more editions of The Virtual Arena, here exclusively on VRFocus.