Nickelodeon’s latest AR project has you using your phone in conjunction with its live broadcasting.
Revealed this week, the new Screens Up app is a new initiative from the company that will encourage you to get your smartphone out at specific moments during a show to augment your experience. Starting with Kid’s Choice Sports, which airs tomorrow at 8:00 PM PT/ET you’ll be prompted on-screen to life your phone’s camera up to face the TV, at which point exclusive sequences synced to that moment will be viewable. you’ll have green gunk thrown at you and catch cameo appearances from popular Nickelodeon characters.
Check it out in the trailer below. You might not exactly be the target audience, but you can certainly see the appeal. It’s a little like the AR experiences that U2 and Eminem have been implementing in their live shows this year. The app is available to download on iOS and Android now for free.
When there isn’t a live moment occurring you’ll be able to interact with other AR elements like stickers and minigames, which will also be available when you’re not watching TV. Going forward, Nickelodeon is looking to expand the app with yet more experiences and support for other shows.
The app drops as Nickelodeon brings a VR experience based on Teenage Mutant Ninja Turtles to Comic-Con this week.
Tagged with: Nickelodeon
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Nickelodeon have announced that it is bringing a number of their popular series to the upcoming Comic-Con International: San Diego 2018 event. This includes the Teenage Mutant Ninja Turtles, INVADER ZIM and more as they are brought to life via the power of virtual reality (VR) in one-of-a-kind VR and real-world experiences.
Located at their 1,800 square-foot booth (#4113) on the show floor, Nickelodeon will put on a grand display including a showcase of the upcoming animation series Rise of the Teenage Mutant Ninja Turtles, which reimagine the famous band of brothers as they seek to unlock the mystical secrets of New York City. A select number of attendees will have the opportunity to interact with the Teenage Mutant Ninja Turtles in the “Rise of the Teenage Mutant Ninja Turtles Live” experience, which uses VR technology to make an immersive title that brings the world and characters of the show to life. Users will be able to have a live conversation with Mikey and Donnie, voiced live on the show floor by Mychal Smith and Josh Brener, respectively.
This one-of-a-kind experience has been created by Nickelodeon’s Entertainment Lab, the network’s division that spearheads research and development efforts around new technologies such as VR, mixed reality (MR), augmented reality (AR) and artificial intelligence (AI) for Nickelodeon and its audience. Their first social VR experience was Slime Zone which debuted at IMAX VR centres globally earlier in the year. Recently the company announced a financial investment in Dreamscape Immersive as well, which is a location-based VR startup, whereby both entities have committed to produce an experience using Nickelodeon’s IP for kids and families.
Also during the Comic-Con International: San Diego 2018 event Nickelodeon will showcase the upcoming INVADER ZIM original TV movie; the return of Double Dare, a reboot of the iconic game show; the hit animated series The loud House, which follows 11-year-old Lincoln Loud’s life with his 10 sisters; and Reptar from Rugrats, who will be found tower over the Nickelodeon booth. There will also be two panels during the event: Rise of the Teenage Mutant Ninja Turtles, featuring the new voice cast and a sneak peek at the upcoming series; and INVADER ZIM: Enter the Florpus!, which will be a reunion with the original voice cast celebrating the upcoming TV moive.
Comic-Con International: San Diego 2018 event is running from July 19th to July 22nd. There are many activities planned to happen at and around the booth so make sure to explore to get hands on with everything including the Rise of the Teenage Mutant Ninja Turtles Live experience. For more information on Nickelodeon and Comic-Con International: San Diego 2018 in the future, keep reading VRFocus.
At this year’s San Diego Comic-Con Nickelodeon will debut a brand new Teenage Mutant Ninja Turtle VR experience designed to immerse fans in an animated version of New York City. The VR experience will be based on the reimagined Rise of the Teenage Mutant Ninja Turtles cartoon, not the classic show or the current live action films.
Fans at Comic-Con this year will reportedly be able to “have a conversation with Mikey or Donnie” inside VR as the characters will be voiced live on the scene by Brandon Mychal Smith and Josh Brener, respectively.
Here’s the opening animation for the new show:
Inside the experience users will stand on a rooftop of the animated New York City skyline and chat with still-frame versions of the iconic characters.
The experience will be titled Rise of the Teenage Mutant Ninja Turtles Live and it’s being created by Nickelodeon’s Entertainment Lab. The internal studio has already created Slime Zone, a social VR experience for IMAX VR centers, and is invested in Dreamscape Immersive for other location-based VR content.
There will also be a panel about the new series on July 19th. There’s not much chance of this getting released for at-home headsets at all, but if you plan on going and intend to check this out, let us know down in the comments below!
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Nickelodeon have launched a new update for their mobile videogame Sky Whale that allows user to experience a new augmented reality (AR) mode.
The Sky Whale AR mode transforms the allows players of the number-one mobile app to enjoy it in a completely new way. By using a mobile device players can enriched the Sky Whale experience but bringing the character to life in the real world thanks to the power of AR technology.
This allows for a full 360-degree immersive experience where the physical space appears to become the Sky Whale sea and sky. Players will then need to steer the narwhal with their device, moving through the space to soar through the sky or swim underwater in a race o collect items and earn points for the high score.
The Sky Whale app has had nearly 30 million global downloads since its launch and with an average of two million active monthly users, Nickelodeon hope to keep these numbers up with the release of the new AR mode. Designed to be enjoined by users of any age, the colour title is accessible to everyone and allows for engaging gameplay on a mobile device now enhanced with the new AR mode.
Elsewhere, Nickelodeon have also released a standalone app for their popular “No Not Touch” button which was included in their official app. The new standalone release means that users will be able to explore a range of AR features including interactive surprises and mini games, designed to bring their favorite characters to life within their own home. With new content said to be released every week for the app the AR content will continuously grow to build up an exciting library of engaging content.
With the update to Sky Whale and the new standalone release of Do Not Touch, Nickelodeon have shown commitment to develop new AR experiences for their audience. With so many popular franchises and characters to use as a starting point, the possible applications for Nickelodeon are near limitless.
VRFocus will be sure to bring you all the latest on Nickelodeon and it’s AR products in the future.
Nickelodeon hält mit ihrer neuen sozialen VR-Erfahrung SlimeZone VR Einzug in die IMAX VR Zentren an diversen Standorten. So ist der spaßige Multiplayertitel ab sofort in Amerika in Los Angeles, New York und Toronto spielbar. Zukünftig soll das schleimige Vergnügen ebenfalls nach Schanghai, Bangkok und Manchester expandieren.
Slimezone VR in amerikanischen IMAX VR Zentren verfügbar
Die VR-Erfahrung SlimeZone VR erlaubt es bis zu sechs Spielern gleichzeitig, in die bunte virtuelle Welt von Nickelodeon einzutauchen und mit anderen Spielern in Form von bekannten Franchise-Charakteren zu interagieren.
Dabei stehen zahlreiche Minispiele wie Basketball sowie Ping Pong zur Verfügung und auch das Zeichnen von Kunstwerken in 3D ist möglich. Wie der Titel es verspricht können sich die Besucher auch mit grünem Schleim bewerfen. Außerdem sind das Betrachten von Cartoons und zahlreichen weiteren Unterhaltungsmöglichkeiten möglich. Leute außerhalb der VR dürfen in einem Zuschauermodus eine virtuelle Drohne steuern und dadurch mit den VR-Spielern in Kontakt treten.
Die VR-Erfahrung wurde im Nickelodeons Entertainment Lab entwickelt, ein Entwicklerstudio mit Fokus auf AR- und VR-Technologien zu Unterhaltungszwecken. Sie basiert auf der Unreal Engine sowie auf Nvidias FleX-Partikelsystem zur Darstellung des Schleims. Der Multiplayertitel ist ab sofort in IMAX VR Zentren in Amerika verfügbar, soll jedoch zukünftig auch in weiteren Teilen der Erde wie Schanghai, Bangkok und Manchester zugänglich werden.
David Campbell, der Executive Vive President für Unternehmensentwicklung und Theaterbetrieb, freut sich über den Einzug der VR-Erfahrung in die IMAX-Zentren: „IMAX VR dient als eine Anlaufstelle für große soziale Gruppen zur Unterhaltung. Dementsprechend ist Nickelodeons SlimeZone eine perfekte Bereicherung für unsere VR-Zentren. Wir freuen uns sehr darüber, dass unsere VR-Spieler ab sofort einen exklusiven Zugang zu dieser aufregenden, lustigen und familienfreundlichen virtuellen Welt erhalten.“
Weitere VR-Erfahrungen aus dem Hause Nickelodeons könnten uns auch in Zukunft erwarten, denn das Unternehmen investierte kürzlich in das VR-Start-up Dreamcape Immersive, ein Joint Venture unter anderem zwischen IMAX, Warner Brothers und Twentieth Century Fox. Ein zukünftiges VR-Projekt wurde bereits bestätigt.