Startup Dreamscape Immersive is opening a VR location in Columbus, Ohio at the Easton Town Center.
The startup’s partnership with AMC Theatres brings The Blu, Alien Zoo, and Curse of the Lost Pearl to the movie venue there. Three Dreamscape VR pods will be located on level two of the Station Building inside the AMC.
Dreamscape is planning to open additional VR destinations in the New York/New Jersey area later this year. Previously, the startup opened its flagship location in Los Angeles at Westfield Century City Mall and another in Dallas at NorthPark Center. The new Columbus location opens on February 28 and tickets are available now. Dreamscape says it is also planning more international locations following the December 2018 opening of a location at the Mall of the Emirates in Dubai.
Dreamscape’s three initial experiences are an “Alien Zoo” that calls back to Jurassic Park in some ways, a theatrically-themed Indiana Jones-like temple in “Curse of the Lost Pearl: A Magic Projector Adventure”, and the gorgeous underwater adventure “The Blu: Deep Rescue” produced in partnership with WeVR Studios. Dreamscape’s experiences are typically backpack-powered VR walk-around attractions with accessories you wear on your limbs to provide full-body avatars. The experiences also typically feature very compelling environmental effects.
Tickets for Dreamscape appear to be set around $20 per person but are priced a few dollars more on weekends and during the holiday season. The ticketing website also advises “travelers must be age 10+” and at least 48 inches tall.
Dreamscape plans to “refresh” its experiences on a regular basis.
You may remember VRFocus reporting on location-based virtual reality (VR) specialist Dreamscape Immersive opening a pop-up location in Los Angeles earlier this year to showcase its brand new experience, Alien Zoo, for a month. That was just a precursor to today’s announcement, with the company announcing today that its flagship location in Westfield Century City will open this December.
This first location will see the introduction of three original VR adventures, designed for guests of all ages to experience the magic of immersive storytelling.
Allows viewers to travel to a larger than life, intergalactic haven where they come face-to-face with endangered alien creatures from across the galaxy.
The Blu: Deep Rescue
Dreamscape’s co-production with WeVR, a descent into the ocean to explore dazzling underwater worlds and aquatic life soon becomes an urgent mission to rescue a trapped baby Blue Whale and unite it with its mother.
Lavan’s Magic Projector: The Lost Pearl
Inside this heart-pumping adventure, participants will be challenged to unlock clues, escape treacherous traps, and work together as they discover the secret of The Lost Pearl.
“At its heart, Dreamscape is about merging the scope and emotional power of cinema with the pure visceral excitement of a great theme-park ride — all within a totally new VR technology that allows our audience to enter into and become part of the story,” notes Walter Parkes, co-chairman of Dreamscape Immersive in a statement.
The opening marks the start of a period of rapid expansion for Dreamscape Immersive, which includes the introduction of four new stand-alone and in-theatre venues via its partnership with AMC Theatres. Markets that AMC has identified for new Dreamscape destinations, include Dallas/Ft. Worth, Columbus Ohio, and the New York/New Jersey metro area. Plans are underway to open these locations during 2019.
“What sets Dreamscape VR apart from all others are the magical minds responsible for crafting such captivating, immersive experiences, the likes of which has never been seen before,” said Adam Aron, CEO and President of AMC Entertainment. “Audiences have come to expect innovations from our company, and Dreamscape and AMC are going to deliver a next-level entertainment option.”