Vive Flow Partners With holoride on VR In-Car Entertainment

Wireless virtual reality (VR) headsets allow you to enjoy immersive entertainment wherever you go. Holoride has specialised in in-car entertainment for several years now having previously partnered with companies like Audi. Today, holoride has announced a new collaboration with HTC Vive, utilising its new Vive Flow headset to aid the in-car platform’s market launch later this year.

holoride HTC Partnership

As part of its Mobile World Congress 2022 announcements, holoride’s technology allows car passengers to enjoy immersive entertainment on the move. It takes real-time motion, location and navigational data and combines it with VR content, think of it like a VR rollercoaster that matches every turn the car makes.

Vive Flow will be the first holoride-ready VR device as it prepares to launch the service in the second half of 2022. It’s not just VR content passengers can view, as holoride has an advanced cinema mode so individual users can watch 2D content on a virtual, motion-synchronized cinema screen.

“holoride is on a mission to create exciting in-vehicle experiences for passengers to travel the Metaverse, and that starts with putting our technology in the hands – or on the heads – of riders,” said Nils Wollny, CEO and co-founder of holoride in a statement. “VIVE Flow is the ideal device for on-the-go XR, so we are thrilled to be partnering with HTC VIVE to give riders direct access to holoride. The glasses’ sleek, portable design means riders can enjoy a fun and connected experience anywhere they go.”


“Vive Flow can fit in the palm of your hand and still deliver a breathtaking experience,” adds Shen Ye, Global Head of Hardware at HTC Vive. “Paired with holoride’s impressive tech, you’ll be able to turn car rides into virtual amusement parks. We’re very excited to work with holoride in shaping the future of passenger entertainment.”

Vive Flow should be ideal for this kind of use case as its fairly compact and lightweight in comparison to other standalone headsets. Weighing in at 189g, Vive Flow connects to a smartphone to deliver content, either cabled or by way of its external battery pack, wirelessly to smart devices.

As further details arise regarding holoride’s launch gmw3 will keep you updated.